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PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
Read MoreOAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
Read MoreThe Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
Read MorePRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
The Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
Launched in 2021, About-Face Beauty isn’t your typical celebrity makeup brand. Backed by Halsey,...
Kylie Cosmetics sold lip kits and proved that a celebrity could quickly build a billion-dollar...
Sienna Naturals is reshaping how textured haircare shows up in the wellness conversation....
TikTok Shop has quickly grown into one of the most influential online marketplaces, blending...
A brand’s success in ecommerce depends on how quickly it recognizes and responds to consumer...
Retail moves quickly, and consumer packaged goods (CPG) brands must base decisions on real data...
Pop Mart is entering the holiday shopping season after one of its strongest years on TikTok Shop....
As the holiday season approaches, TikTok beauty landscape is positioned for an exceptional year,...
TikTok Shop is entering the 2025 holiday season with strong momentum and clear signals of rapid...
As TikTok Shop cements itself as a central force in U.S. ecommerce sales, the platform is reshaping...
GE Appliances is accelerating its U.S. manufacturing expansion with major investments in automation...
Kimberly-Clark will acquire Kenvue in a cash and stock transaction to create a $32 billion global...
Men’s grooming is entering a rapid growth phase as Gen Z and younger shoppers drive unprecedented...
AI-powered shopping platforms are multiplying in fashion, promising smarter personalization and...
TikTok Shop is becoming a vital growth engine for Black-owned beauty brands, especially as...
Homecourt, the fragrance and home care brand co-founded by Courteney Cox, has raised $8 million to...
Food and beverage brands, both emerging and established, are increasingly using TikTok Shop to...
Calvin Klein has introduced a new takeback initiative aimed at making circular fashion more...
Mammoth Brands has acquired DTC baby care brand Coterie in a strategic move to grow its personal...
Pure Daily Care is leaning heavily into TikTok Shop as a growth channel, designing products,...
The TikTok Shop is moving fast. New brands go viral overnight. Trends change by the hour. If you're...
Premium cookware brand Avacraft has overhauled its logistics by adopting Amazon’s end-to-end supply...
British activewear brand Gymshark is deepening its U.S. footprint with the launch of two flagship...
Unilever has sold premium skincare brand Kate Somerville to Rare Beauty Brands, signaling a...
What if a few optimizations could double your sales this Black Friday and Cyber Monday?
If there’s one category defining TikTok Shop’s explosive growth in 2025, it’s Beauty. With $1.4...
In a major move to boost online efficiency and delivery speed, IKEA has acquired U.S.-based...
While a growing number of consumers are turning to AI for holiday shopping assistance, concerns...
TikTok Live Shopping is transforming how beauty brands sell, promote, and engage consumers. Here’s...
TikTok Shop went from $0 to $70B in under three years. It is now one of the fastest-growing sales...
Amazon Shipping is increasing its peak season fees for the 2025 holiday period. Here's what you...
OpenAI has launched Instant Checkout for ChatGPT users, allowing direct in-platform purchases from...
To fuel expansion, Brēz, the mushroom and THC-infused beverage brand, is raising money via a...
TikTok is increasingly positioning itself as a digital grocer, working with food & beverage brands...
Lionel Messi’s MAS+ is more than just another celebrity brand. It reflects a growing shift in the...
Florence by Mills isn’t just another celebrity skincare line. It’s one of the few that has...
In a fragrance market saturated with celebrity labels, few have carved out a distinct identity...
Victoria Beckham Beauty isn’t just a celebrity brand, it’s a calculated entry into prestige...
Hailey Bieber’s Rhode has quickly shifted from a celebrity-backed launch to a case study in modern...
Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by...
Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian...
JVN Hair turns founder reach into repeat purchase with a clear formula: science that performs...
TikTok Shop is not just for viral videos and fun dances. It's a full-blown sales engine that is...
Shopping looks different in 2025. Consumer shopping trends show that people aren’t just walking...
Fragrance has become one of TikTok’s most captivating categories in the Beauty and & Personal Care....
Imagine if your team had known #heatlesscurlers were spiking before any other retail competitor...
TikTok trends move fast. A sound, product, or format can go viral and disappear within days, and if...
High-protein products are seeing a strong wave of attention on TikTok Shop in 2025. From snacks to...
UPS is implementing temporary surcharges on select import and export services during the peak...
Stripe continues to solidify its position as one of the most valuable private fintech companies....
Liberty London is expanding globally through its luxury in-house perfume brand, LBTY, without...
TikTok trending products are shaping what people buy, how they shop, and which brands win. Charm...
Traditional retailers often miss the mark because they aren’t keeping pace with how consumers...
Online shopping trends are shaping the way consumers discover, evaluate, and buy products. As more...
In June 2025, Premium Beauty News spotlighted a growing consumer preference: ultra-lightweight,...
Apple Pay has expanded its partnership with Affirm, now enabling U.S. customers to access Affirm’s...
Bansk Group has acquired a majority stake in skincare brand Byoma to accelerate its global growth,...
TikTok Shop has redefined social commerce in just two years, with massive GMV gains, creator...
Changing consumer behavior is making retail harder to predict and harder to profit from. Shoppers...
Sales data is one of the clearest signals retailers can use to refine their product assortment...
Retail has always moved quickly, but TikTok Shop shows just how fast consumer behavior can change...
Department stores used to be retail’s main event, but today, shoppers aren’t walking in like they...
Whether you’re launching your TikTok Shop or scaling it, success depends on knowing which products,...
Investors often find themselves chasing brands that have already gained mainstream awareness, where...
Sales teams often waste valuable hours chasing leads that will never convert. Outdated contact...
Retailers are losing sales due to slow, instinct-driven merchandising decisions. Charm fixes that...
Feel Goods secured funding by leveraging viral content, a strong subscriber base, and distinctive...
Gap Inc. is entering the beauty and personal care market through Old Navy, aiming to diversify its...
Well-known figures who launch brands often enter with a built-in advantage, evidently due to their...
From the start, music icons who step into retail often capture attention with ease. Their...
Brands launched by public figures often see a surge of attention in their early stages. This is...
Brands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct...
Early recognition gives certain brands a strong lift. Fan loyalty, cultural impact, and access to...
Early-stage hype often gives certain brands a strong lift, social influence, built-in fan loyalty,...
Founded by pop star Ariana Grande, REM Beauty has built its identity around vegan-friendly and...
When a celebrity starts a brand, they usually enter the market with attention already on their...
When a celebrity puts their name behind a brand, the runway to success is often shorter, fueled by...
Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan...
FCTRY LAb, a cutting-edge footwear brand co-founded by Omar Bailey and Abhi Som, has partnered with...
It all started in 2022, when Pia Mance tried her hand at selling a handful of vintage pendants....
Knix, a Canadian DTC intimates brand known for its leakproof underwear, is expanding into the U.S....
PayPal has officially launched Pay With Crypto, a major step toward integrating digital...
Early last year Glow Recipe sent creators bronzing drops that went viral when the creator Aysha...
From strategic investments to historic store openings, the DTC brands to watch are the ones...
Hair Anatomy, a UK-based wig brand, showcases how small businesses are thriving through social...
Edible Brands has partnered with Goody to launch a new digital marketplace featuring...
As DTC sales climb, supply chain leaders are revamping strategies to handle peak season volatility,...
Aria Growth Partners is doubling down on its consumer brand investment strategy with a new $152...
Everyone talks about what’s “trending on TikTok.” Most of it is noise.
In 2025, beauty brands are feasting on the Guava Girl Summer trend characterized by juicy...
Smaller parcel carriers are aggressively expanding to challenge the dominance of FedEx, UPS,...
OpenAI is prototyping a native checkout feature inside ChatGPT, signaling a major shift in how...
Despite a tough fundraising climate for direct-to-consumer brands, Quince has surged ahead. The...
After peaking as TikTok Shop’s top oral-care brand, GuruNanda is now taking its momentum offline,...
Klaviyo is revolutionizing the ecommerce SaaS space with its new AI-powered omnichannel tools....
With U.S. trade policies shifting, brands are rethinking how they operate. Some are stocking up on...
With economic pressures and trade volatility reshaping retail, Crocs Inc.'s new chief brand...
As tariff threats loom and deadlines shift, U.S. retailers and importers are scrambling to manage...
Driven by lightweight formulas, influencer buzz, and rising global awareness of sun protection,...
Product discovery isn’t just happening through search bars anymore. It’s happening in social feeds,...
Kontoor Brands has officially acquired Norwegian performance label Helly Hansen, marking a major...
As tariff rules shift, 3PL providers are now expected to do more than fulfill orders; they’re...
Pop Mart’s viral Labubu collectibles have fueled explosive growth on TikTok Shop with a...
L’Oréal Group is set to acquire high-performance haircare brand Color Wow, reinforcing its position...
Fragrance is no longer just about luxury ads and glossy magazine spreads; it's about going viral....
Daydream, the world’s first AI fashion shopping agent, offers a personalized chat-to-shop...
Klarna, a "buy now, pay later" service for interest-free payments, integrated with Google Pay to...
Calpak is expanding into the kids' category with a new collection of backpacks, lunch bags, and...
TikTok Shop is strengthening its position in ecommerce and live shopping with summer deals and new...
Cross-selling boosts average order value and improves customer experience. Practical Ecommerce...
TikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at...
A decade later, many early DTC brands face slowing growth, leadership issues, and unsustainable...
Wix has acquired Hour One, a generative AI media company, to enhance its capabilities in AI-driven...
As rising tariffs and global trade disruptions reshape supply chains, ecommerce brands are turning...
TikTok has launched Seller Assistant, an AI tool in TikTok Shop that helps sellers optimize...
Alexis Bittar’s “Bittarverse” shows how sharp, episodic storytelling can turn TikTok laughs into...
L’Oréal has signed an agreement to acquire a majority stake in British skincare brand Medik8,...
U.S. Beauty & Health TikTok profit margins matter more than ever. If you’re running a beauty or...
The halo effect in sales refers to when success in one channel—like TikTok Shop—boosts performance...
A beauty product discount can move inventory faster than any trending video. Over the last nine...
The top brands on TikTok Shop aren’t winning by luck. While there are many factors to their...
Influencers on TikTok Shop are key to driving sales for brands. Top creators that drove sales for...
Health products are driving significant sales on TikTok Shop. Based on U.S. TikTok Shop sales data...
The best beauty brands on TikTok Shop U.S. aren’t just trending but they are selling. Backed by...
The newest Charm data shows that TikTok famous brands are continuing to dominate beauty sales. This...
The rise of top content creators on TikTok is changing how products are discovered and sold. In a...
For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not...
Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual...
A recent report by ePost Global highlights how increasing tariff regulations are significantly...
Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...
There’s no single formula for going viral on TikTok—but when it comes to top TikTok content that...
When it comes to top TikTok channels driving category sales, one format leads across nearly every...
TikTok shop product sales in the U.S. are being powered by one clear leader—pre-recorded video...
When it comes to top categories on TikTok shop, beauty leads the charge by a wide margin. In the...
TikTok growth is exploding in the U.S., and the numbers speak for themselves. Since the TikTok Shop...
TikTok Shop U.S. GMV is fueling a fresh wave of ecommerce acceleration. In just one quarter—January...
One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...
e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...
Kane Footwear is doubling down on its direct-to-consumer growth strategy, sustainability, and...
TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...
Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...
Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...
Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...
TikTok ROAS is the metric that tells you which brands got the most bang for their advertising buck....
TikTok ad spend is often what separates passive sellers from aggressive market leaders. Between...
TikTok Shop revenue crowns the winners. The Charm data list shows which brands turned casual swipes...
QVC is leaning into a 24/7 social commerce strategy via TikTok Shop, aiming to modernize its image,...
Achieving TikTok Shop success requires more than just listing your products. Sellers must manage...
Knowing your category’s average price is a crucial starting point when creating a pricing strategy....
Understanding TikTok Shop pricing is critical to staying competitive while protecting your margins....
If you’re still wondering how to choose the right viral product, the latest U.S. TikTok Shops sales...
TikTok Shop is powered by viral products—items that aren’t just trending but spark waves of creator...
When it comes to spotting the fastest-growing DTC brands, there’s no better place to look than...
If you want to succeed on TikTok Shop, choosing the right category matters just as much as choosing...
One of the biggest questions for new and growing TikTok Shop sellers is this: how to choose the...
Charm’s partner, Stephanie Tramicheck from The Tok Newsletter, has helped countless sellers find...
TikTok Shop is exploding—and with good reason. Since its U.S. launch in September 2023, the...
Online sales grew in April as consumers aimed to get ahead of tariffs, NRF says April’s ecommerce...
The US fragrance market in 2024 continued its climb, driven by viral creator content and a growing...
The US fragrance market saw a major surge in 2024, and one of the most compelling stories in the...
TikTok has rapidly become the heartbeat of the beauty and fragrance world. With its bite-sized...
The TikTok Shop has transformed the bath and body care space into one of the most vibrant,...
The bath and body care category has been booming in the US, and if 2024's data proves anything,...
The US bath and body care sale scene saw a huge boost in Q4 2024, hitting $46.9 million in sales—an...
In the ever-evolving beauty space, staying on top of the best US skincare products isn't just about...
The best US skincare brands are in a close race, and new data from Charm shows exactly who’s...
The Charm data proves that the US top skincare brands just wrapped a breakout year. In Q4 2024...
The personal care appliances brands landscape in the U.S. is undergoing a noticeable shift. While...
The personal care appliances market in the United States is undergoing a major transformation—both...
If you’re shopping for the best personal care appliances, you’ll want to know what’s actually...
When it comes to the top haircare brands in the US, sales data speaks louder than trends. In 2024,...
If you want to understand what’s really driving consumer demand in beauty, you need top haircare...
Branch Basics is entering mass retail for the first time with a major Target rollout, featuring a...
Haircare sales in the US have seen a major jump over the past year, showing just how strong the...
TikTok isn't just setting beauty trends—it's driving real revenue. In 2024, the top TikTok makeup...
TikTok Shop makeup sales in the US have painted a vivid picture of what today’s consumers crave—and...
If you're watching the beauty industry, you can’t ignore the momentum building behind makeup sales...
When it comes to building the perfect product lineup, understanding the top skincare ingredients...
Over the past nine months, discounting has played a massive role in how beauty products are priced,...
In 2024, US digital ad spend by beauty brands saw a dramatic surge in investment, an indicator of...
In the fast-moving world of social commerce, top beauty creators aren’t just influencers—they’re...
In the age of TikTok Shop, one thing is abundantly clear, video content is king. The platform has...
Beauty trends in Southeast Asia are fast-moving, data-driven, and deeply rooted in both skincare...
Beauty trends come and go, but sales data tells the real story of what’s winning consumers’...
In a marketplace saturated with trending skincare hacks and influencer-fueled beauty launches, what...
TikTok Shop is booming in Southeast Asia, and skincare brands are clearly leading the charge....
In the UK, TikTok Shop is shaping a new era of beauty retail. The platform is giving rise to...
TikTok Shop has become a battleground for beauty brands, and in the US market, the winners are a...
The global beauty boom on TikTok Shop isn’t just about total GMV—it’s about what sells best in...
TikTok Shop is rewriting the rules of beauty commerce, and the numbers don’t lie. As of March 2025,...
The global beauty market on TikTok Shop is shifting fast. While Southeast Asia once dominated...
The beauty industry just hit a massive milestone. TikTok Shop has officially crossed $10.3 billion...
On January 19, 2025, the internet buzzed with talk of a possible US TikTok ban. But while headlines...
TikTok shop is no longer a side hustle—it’s a global sales machine. With billions in GMV and...
TikTok Shop isn’t just playing catch-up—it’s rewriting the ecommerce playbook. In just two years,...
TikTok Shop isn’t just growing—it's shifting the entire retail landscape. By the end of 2024, the...
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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