British activewear brand Gymshark is deepening its U.S. footprint with the launch of two flagship stores in New York. Here's what you need to know:
-
Gymshark is opening its first two permanent U.S. stores: a 4,000-sq-ft concept store in Long Island (opened Oct. 11) and a 13,000-sq-ft flagship in Manhattan (Dec), both on the heels of past pop-ups in NYC.
-
The U.S. already accounts for 50% of Gymshark’s sales, all via e-commerce; the new stores aim to boost online sales further, with physical stores historically increasing digital revenue by up to 13.9%.
-
Gymshark reported record annual revenue of $808 million for its year ending in July 2024, but also announced 296 jobs at risk due to restructuring, alongside plans to create 168 new roles to support long-term growth.
-
Each U.S. store will include up to 10% of bespoke merchandise in that location. The Manhattan location will also have live events and workout studios.
-
In June 2024 Gymshark opened a head office in New York and in September 2024 hosted its biggest U.S. event, Lift:NYC, which drew in 7,500 fitness enthusiasts.
The Data Behind DTC Brand Gymshark
Gymshark creates performance-driven activewear designed for movement, delivering comfort and support for training, running, and everyday wear.
Gymshark
Charm Growth Score: 71.19
Charm Success Score: 79.91
Fastest-Growing Channel: Facebook
Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between.
.png?width=1200&height=627&name=Option2%20(3).png)
What if a few optimizations could double your sales this Black Friday and Cyber Monday?
Charm analyzed data points from last year’s Black Friday winners and this year’s top-selling brands to uncover the hashtags, creators, content, and price points driving real sales—not just virality.
In this live session, Charm CEO Alex Nisenzon and Stephanie Tramicheck from The Tok Newsletter reveal how social data can tell you what to sell, when to sell it, and how to price it to capture consumer dollars during the holiday shopping season.
Even if you’re not selling on TikTok, this social data will provide you with invaluable insights into how consumer attention is shifting and what it means for your holiday strategy.
Join us on November 5th at 10 AM EST to get the insights you need to have a profitable Black Friday and Cyber Monday!
Want more ecommerce insights like these to build a pipeline of qualified ecommerce brands and contacts? Request a demo with Charm today.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Sign up for the Webinar