World's Most Comprehensive Data for Brands

Competitive Intelligence for DTC Brands

Track top-performing TikTok Shops, analyze competitors’ content strategies, align yourself with top social trends, and uncover actionable insights to grow your brand faster. Charm gives DTC brands real-time intelligence to stay ahead of the competition.

Track top-performing Shops on TikTok, analyze competitors’ content strategies, align yourself with top social trends, and uncover actionable insights to grow faster. Charm gives brands real-time intelligence to stay ahead of the competition.

World's Most Comprehensive Data for Brands

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Why It Matters

Competitive Intelligence

Fuels Brand Success

Brands must take a data-driven approach to content strategy, competitive positioning, research, development, and more.

Without reliable insights, brands struggle to:

Benchmark against competitors

Identify emerging product trends

Understand which strategies drive revenue

CORE FEATURES

How Charm

Helps Brands

Competitor Tracking

Monitor TikTok Shops and DTC competitors in real time. See top products, revenue trends, and engagement metrics.

Trend & Category Insights

Analyze brands based on market share. Keep up with trending categories, top influencers, and hashtags to inform your content strategy.

Product-Level Analytics

Analyze pricing, promotions, ad creatives, and best-performing SKUs to inform your own strategy.

Competitor Tracking

Monitor TikTok Shops and DTC competitors in real time. See top products, revenue trends, and engagement metrics.

Trend & Category Insights

Analyze brands based on market share. Keep up with trending categories, top influencers, and hashtags to inform your content strategy.

Product-Level Analytics

Analyze pricing, promotions, ad creatives, and best-performing SKUs to inform your own strategy.

CORE FEATURES

Get Shop-Specific and In-Depth Category Data

Get insights into revenue on a category, shop, product, and SKU level basis and discover the top categories and sub-categories being sold on TikTok Shop.

Get Daily Sales Data and View Product Sales & Revenue

View data on the 100M+ products being sold on TikTok Shop today. See top-selling products by revenue, units sold, MoM growth & more.

Access Creator Analytics and Understand Global TikTok Shop Insights

See which creators drive TikTok Shop revenue, with visibility into products, views, ad spend, and global markets.

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Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”

Pauric McGorry

Director

Wayflyer

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

Pauric McGorry

Director

Wayflyer

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

Pauric McGorry

Director

Wayflyer

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Get Started

See why leading companies use Charm to uncover opportunities and drive growth.

See why leading companies
use Charm to uncover
opportunities and drive growth.

Book a Demo