Frequently asked questions

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Where do we get the data?

Charm data is all publicly available on internet web pages and social networks. We are constantly scouring the web for any site that sells a physical product.

What do we do with the data?

We use a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct to consumer ecommerce.

How up to date is the data?

All brands are updated once per month with the fastest-growing brands updated more frequently at once every 2 weeks.

What is a brand report?

A brand report is equivalent to viewing all of a brand’s data. You can use a brand report by viewing a brand profile or exporting brand data via the prospector or lists. There is no double charge for viewing a brand and exporting the data.

Does Charm have Brand Categories?

Yes. All the top level categories are shown in the table below. Here is the list of all Parent and Sub-Categories.

Id Name
1 Animals & Pet Supplies
166 Apparel & Accessories
8 Arts & Entertainment
111 Business & Industrial
222 Electronics
412 Food, Beverages & Tobacco
469 Health & Beauty
536 Home & Garden
783 Media
5605 Religious & Ceremonial
988 Sporting Goods
1239 Toys & Games
888 Vehicles & Parts
Do you have an API?

Yes, here are the docs (Enterprise only). API key is available on charm account page.

Where are you pulling contacts & emails from?

All the people data comes from Linkedin and any public source for which we believe it is the same brand. We then attempt to verify the contact information through a variety of techniques, including checking in with the SMTP server directly.

How does Charm determine what brands are similar? (aka: The similar tab on brand detail page)

We have an understanding of how all brands relate to each other. Similar data is a mix of both topical & social overlap. Topical is done though natural language processing & computer vision to confirm relevance of keywords & products. Social overlap examines stores that sell one type of brand and also sell other brands as well as people on social networks who like one brand also follow other similar brands.

How quickly does Charm discover new brands?

240k new high quality brands are added every month on average.

Is the data getting stronger over time?

The signal gets stronger and stronger by virtue of brands getting more followers and more distribution. Typically the older the brand the stronger the signal but we have a good signal on new brands too.

What CRMs do you integrate with?

CRM integrations are available for Salesforce, Hubspot, and Airtable. CSV downloads are available for partners who do not require an integration.