About Charm.io

Ecommerce Intelligence for Smarter Growth

Ecommerce Intelligence
for Smarter Growth

Charm delivers in-depth ecommerce analytics on DTC brands and TikTok Shops, empowering retailers, investors, and brands to make smarter, data-driven growth decisions.

Our Mission

Our Mission

Support the efficient growth & optimization

of businesses by providing the world’s

most reliable & comprehensive data

on ecommerce brands & TikTok Shops

Our Mission

Our Mission


Support the efficient growth
& optimization of

businesses by
providing the world’s

most reliable
& comprehensive data

on ecommerce brands & TikTok Shops

Our Mission

Our Mission


Support the efficient growth
& optimization of

businesses by
providing the world’s

most reliable & comprehensive data

on ecommerce brands & TikTok Shops

UNPARALLELED COVERAGE

DTC Brands & TikTok Shops

DTC brands & TikTok Shops

Success Score

Growth Score

Social Metrics

Audience Demographics

Website Traffic

Ad Count

Revenue

Employee Count

Unparalleled coverage of DTC brands & TikTok Shops

Unparalleled Coverage of
Ecommerce Data

Global Coverage

Key Metrics Tracked

Platform Agnostic

Global Coverage

We track every brand selling anywhere in the world

Success Score

Growth Score

Social Metrics

Audience Demographics

Website Traffic

Ad Count

Revenue

Employee Count

Our Values

Charm is committed to key values

Charm is committed to
key values

Charm is
committed to
key values

that help us support the

that help us
support the

growth and optimization
of our clients

growth and
optimization
of our clients

Acting with Urgency

Nothing that can be done today should be put off for tomorrow. Every hour matters.

Active Curiosity

Eager to learn more about our customers, their industries, their needs and how we can better serve them.

Being Data Driven

You can’t improve what you don’t measure. We measure everything.

MEET THE TEAM

Meet The

Team Members

Seasoned industry experts representing decades of experience in ecommerce and business growth.

Ari Horowitz

Chairman

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Alex Nisenzon

CEO

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Mia Leondhart

Director of Operations

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Kamen Madjarov

VP of Data Science

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Edricco Reina

VP, Financial Services & Partnerships

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Owein Reese

VP of Engineering

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Rishi Kaul

Director of Product

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Sarah Kimball

Director of Marketing

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Andrew Valle

Customer Success Manager

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William Drake

Customer Success Manager

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Jesus Rodriguez

Senior Principal Software Engineer

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Jesus Rodriguez

Senior Principal Software Engineer

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Supported by World-Class Investors

Charm.io is backed by investors and advisors

with deep experience in data and ecommerce, bringing decades of insight into analytics-driven growth

  • Ari Horowitz

    Chairman & CEO

  • Male team member photo

    Alex Nisenzon

    CEO, Charm.io

  • Woman team member photo

    Kamen Madjarov

    VP Data Science, Charm.io

  • Woman team member photo

    Eric Schwartz

    CEO, Yardline

  • Male team member photo

    Karyn Schoenbart

    Duo Partners Charm.io Board Member

  • Male team member photo

    Tod Johnson

    Duo Partners Board Member

  • Woman team member photo

    Teddy Wasserman

    Cloverhill Group Board Advisor

  • Woman team member photo

    Jim Pallotta

    Raptor Group Advisory Board

  • Woman team member photo

    Bo Peabody

    Greycroft Board Member

  • Woman team member photo

    Peter Monaco

    Raptor Group Board Member

Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”

Pauric McGorry

Director

Wayflyer

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”

Pauric McGorry

Director

Wayflyer

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Testimonials

See why clients are saying,

"All our revenue comes from Charm"

Hear what some of our early users had to say

“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”

Pauric McGorry

Director

Wayflyer

“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”

Goodman

CEO

Okendo

“If you want to be first in the market, use Charm.io.”

Dan Albert

Co-Founder

456 Growth

Get Started

See why leading companies use Charm to uncover opportunities and drive growth.

Book a demo

UNPARALLELED COVERAGE

DTC brands & TikTok Shops