Charm is the world’s most comprehensive dataset on ecommerce brands, tracking critical performance metrics for every direct-to-consumer brand and TikTok Shop.
Charm’s crawlers visit 2.5 million web pages per day, utilizing AI with proprietary detection capabilities to track every product sku in the world. We compare individual sku’s to detect brands and create competitive peer sets.
Mapping Global Brand Assets
Leveraging computer vision-powered image and text matching, Charm maps all related brand assets (social media handles, resellers & distributors, websites, & ads) to paint a comprehensive picture of a brand’s identity.
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Join the top companies around the world that are using Charm to close deals.
.png "Rank brands using Charm’s 100+ scoring metrics including the Charm Growth ScoreTM, Charm Success ScoreTM, Charm Sophistication ScoreTM, category, ad count, tech stack, marketplace, social media metri (10)")
.png "Rank brands using Charm’s 100+ scoring metrics including the Charm Growth ScoreTM, Charm Success ScoreTM, Charm Sophistication ScoreTM, category, ad count, tech stack, marketplace, social media metri (4)")
