Detecting Ecommerce Brands
Charm’s crawlers visit 2.5 million web pages per day, utilizing AI with proprietary detection capabilities to track every product sku in the world. We compare individual sku’s to detect brands and create competitive peer sets.
Mapping Global Brand Assets
Leveraging computer vision-powered image and text matching, Charm maps all related brand assets (social media handles, resellers & distributors, websites, & ads) to paint a comprehensive picture of a brand’s identity.
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Algorithimic Scoring
Charm’s machine learning algorithms process the collected data to create proprietary composite scores for each brand online, encompassing every aspect of their digital performance relative to their category peers.
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