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4+ million

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Metrics tracked for every brand

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FREE REPORT: Top 15 Beauty TikTok Shops

Identify and analyze social commerce opportunities for prospective investments. Download the report to understand consumer trends in beauty based on top TikTok shops.

Find ecommerce brands that fit your investment criteria

Source ecommerce brands that fit your investment criteria

Charm tracks >4M brands and identified fast-growing DTC’s like Caraway and Allbirds before they became household names.

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Get the in-depth data points you need for proper evaluation & due diligence

160+ metrics including the Charm Growth Score™, ad count, tech stack, marketplace, social media awareness, and more.

Frame 833Sourcing & Diligence - Data

Integrate the data into existing workflows for maximum efficiency & flexibility

Ingest the data however you want with our CRM integrations, API offering and flexible data feeds.

Sourcinng and Diligence - Integrate with workflows

Identify top categories & shops on TikTok Shop that fit your investment criteria

Analyze trending product categories & shops to inform your investment decisions.

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Understand the most impactful shopping channels for a product's success

Understand how you can replicate sales success on TikTok Shop for products in your portfolio.

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Key metrics from Charm support Unilever’s acquisition of K18

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K18 is a high-performing hair care brand ranking higher in growth, success, and sophistication
than over 70% of other category brands leading to its acquisition by Unilever in December 2023

Charm Scores

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