Source & Diligence
Investments with Charm

Most consumer investors rely on limited or outdated metrics when sourcing or conducting diligence on emerging DTC brands. By the time a breakout brand hits the headlines, it's probably already too late.

Charm surfaces high-growth DTC brands, with real revenue, so you can confidently source brands, conduct due diligence, and make
data-driven investments with proven market traction.

Charm tracks over 5 million brands and ranks every one by our proprietary Charm Growth Score. We identified fast-growing brands like Caraway and Allbirds before they became household names.

Analyze brands using key metrics, including the Charm Growth Score, Charm Success Score, social metrics, demographic insights, revenue, and more.

Charm surfaces key insights, like employee growth rate, brand families, founding date, and funding activity, so you can target high-potential brands with precision.

Use our verified contact information on 1M brands to reach founders directly with the right contact information.