Pop Mart is entering the holiday shopping season after one of its strongest years on TikTok Shop. From January to October 2025, the brand’s sales show steady growth, rising demand for its most popular characters such as the Labubu, and a growing customer base.
The numbers reveal a brand that is not just trending but becoming a major force in the toyspace. With millions in monthly revenue and strong performance across its top lines, Pop Mart is set up for a powerful finish to the year.
Key Takeaways
- Pop Mart’s monthly sales rose sharply throughout 2025, reaching a major peak in September with over 276K items sold.
- THE MONSTERS, CRYBABY, and SKULLPANDA collections continue to drive strong revenue and high repeat purchase behavior.
- Low advertising spend paired with high sales shows strong organic demand, giving Pop Mart a major advantage entering the holidays.
- Pop Mart’s wide price range, viral-ready products, and growing collector community position the brand for a powerful holiday shopping season.
Pop Mart’s Monthly Growth That Builds Toward the Holidays
Pop Mart began 2025 with stable consumer interest, but by Q2 and Q3, the acceleration was unmistakable. Across items sold, revenue, and ad spend efficiency, each month showed increasing strength and reinforced the brand’s staying power.
Sales by Month
Noticed that from March to April, items sold jumped by 87%, followed by another 13% increase in May. Even after the mid-year dip common across TikTok Shop categories, Pop Mart surged in late summer. The most notable inflection came in September, which more than doubled August’s volume and revenue, reaching new annual highs across every key metric.
This September data reflects rising TikTok virality, increased product availability, and stronger buyer intent as pre-holiday shopping behavior begins.
Pop Mart’s Strong Growth With Low Advertising Costs
One of the strongest signals of Pop Mart’s holiday readiness is ad spend efficiency. Several months show disproportionate performance relative to spend:
- April: $4,405 ad spend generates $4.82M revenue
- May: $10,190 ad spend generates $4.84M in revenue
- July: $6,407ad spend generates $4.13M in revenue
- September: $51,819 generates $11.57M in revenue
Pop Mart’s sales do not rely heavily on paid distribution. Instead, the brand benefits from:
- TikTok’s organic recommendation engine favoring unboxing and blind-box formats.
- Surprise reveals and popular characters make Popmart unboxings highly shareable.
- Collectors purchasing multiple figures and full sets.
- Live Selling on TikTok Shop to drive awareness and engagement
This combination positions Pop Mart to scale aggressively during the holiday period without having to match the elevated ad costs that many brands face in Q4.
The Products Behind Pop Mart’s 2025 Success
Popmart’s monthly sales reveal a clear upward trend. Both items sold and revenue climbed throughout the year, with a major jump heading into the fall shopping period.
1. THE MONSTERS
THE MONSTERS line is the strongest part of Pop Mart’s business. Four of the top ten products come from this series.
Top Products
- THE MONSTERS – Have a Seat Vinyl Plush Blind Box
- Revenue: $2.6M
- Units Sold: 106,588
- Avg price: $23.46
- THE MONSTERS Big into Energy Series
- Revenue: $2.2M
- Units Sold: 77,868
- Avg price: $27.99
- THE MONSTERS COCA-COLA Series
- Revenue: $1.5M
- Units Sold: 29,901
- Avg price: $45.50
- THE MONSTERS Let’s Checkmate Series
- Revenue: $1.4M
- Units Sold: 12,163
- Avg price: $114.99
Across formats such as plush, pendant, vinyl, face series, THE MONSTERS line proves highly scalable. With average unit prices in the $21–$45 range, the series hits the sweet spot for holiday gifting: affordable enough for repeat purchases, premium enough to feel like a special item.
2. CRYBABY: Crying for Love Series
- Revenue: $1.5M
- Units Sold: 28,597
- Avg price: $48.40
CRYBABY stands out for its higher price point and emotionally expressive characters and attributes that make it especially competitive during gift season when shoppers seek sentimental purchases.
3. SKULLPANDA
Three SKULLPANDA products appear in the top tier list:
- L’impressionnisme Series Plush
- Revenue: $1.27M
- Units Sold: 38,569
- Avg price: $32.96
- Winter Symphony Series
- Revenue: $867K
- Units Sold: 29,147
- Avg price: $29.92
- Wednesday Plush Collab
- Revenue: $825K
- Units Sold: 14,474
- Avg price: $56.99
SKULLPANDA’s average unit prices ($29–$57+) place it firmly in the premium collectible space. The brand’s ability to hold strong demand even at these higher prices is a sign of maturing collector audiences.
Why Pop Mart Is Uniquely Positioned for Holiday Dominance
Pop Mart enters the season with a mix of variety, collectability, and social momentum that keeps shoppers engaged. Its range appeals to both first-time buyers and committed fans, allowing the brand to stand out during peak gifting moments.
A Wide Range of Price Points
With MONSTERS blind boxes priced around $20–$30, mid-tier CRYBABY and SKULLPANDA pieces at $40–$60, and premium releases above $100, Pop Mart fits naturally into every gifting tier. This structure makes it easy for shoppers to build thoughtful gifts at any price level.
Perfect for TikTok and Social Sharing
The brand thrives on visual storytelling. Unboxings, rare-pull reactions, holiday reveals, and collection showcases perform strongly on TikTok, giving Pop Mart a steady stream of organic visibility during the busiest shopping period.
Strong Repeat Purchase Behavior
Collectors often buy multiple pieces within a series, and this habit intensifies during the holidays. Many shoppers pick up sets, introduce friends to the brand, or purchase several boxes at once, driving sustained demand across the catalog.
Signals Pointing to a Strong Holiday Run
Beyond revenue and unit growth, several deeper indicators suggest Pop Mart is poised for an outsized Q4:
September’s Breakout Performance
September delivered a breakout performance, with 276K units sold and $11.57M in revenue, marking a shift rather than a one-off spike.
This surge is a predictor of what is to come during the holiday shopping season.
Brands rarely double month over month heading into fall unless underlying demand is accelerating, and September makes that trend unmistakable.
Efficient Spend = Flexibility for Holiday Pushes
Because Pop Mart doesn’t rely on heavy ad budgets to drive growth, the brand can afford to scale spend strategically during peak holiday windows while maintaining margin health.
Brands that require $200K–$500K in ad spend to generate similar revenue levels are limited in Q4; Pop Mart isn’t.
The Collectible Category Performs Exceptionally Well During the Holidays
The collectible category consistently accelerates during the holidays, with noticeable surges around Black Friday, Cyber Monday, and Christmas week.
Because most of Pop Mart’s catalog sits squarely in collectible and highly giftable formats, these category-wide spikes naturally lift the brand’s overall performance during the season.
Pop Mart Heads Into the Holidays With Strong Momentum
Pop Mart’s performance throughout 2025 shows a brand ready to thrive during the holiday rush. Sales have climbed month after month, revenue has reached new highs, and September delivered a breakout moment that reflects rising demand and strong buyer excitement.
With top collections performing consistently well, low advertising costs, and a loyal audience that loves collecting and gifting these products, Pop Mart enters the season with real momentum. As the holiday market heats up, brands looking to understand trends like these and make smarter, faster decisions can benefit from deeper insights.
Book a demo with Charm today to see the shops and products driving sales and influencing consumer behavior on (and off) TikTok Shop.
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