The Winning TikTok Influencer Strategy by House of Marketers and Charm.io

Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...

Pacsun’s Co-Creation Platform: A New Model for Youth-Led Retail

Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends...

UPS Deploys AI at Happy Returns to Stop Returns Fraud

UPS’ Happy Returns is testing AI tools to curb a growing form of returns fraud as post-holiday...

Rare Beauty Launches at Ulta in Major Retail Expansion

Rare Beauty is expanding beyond its original retail footprint with a major new partnership at Ulta...

Trend Alert: Smart Ring Jewelry as Tech Ring Jackets Gain Popularity

Health tracker rings are booming, and fine jewelry brands are tapping into the trend with...

Pandora’s Strategic Bet on AI Agents for Scalable Holiday Commerce

Pandora is using AI agents to handle holiday demand while protecting margins and elevating digital...

Lululemon’s 2026 Market Expansion: Entering Six New Global Markets

Lululemon is accelerating its international expansion as it works to offset slowing growth in North...

TikTok Shop’s Luxury Resale: Entering the Era of High-Value Commerce

TikTok Shop is pushing into high-value luxury resale as social commerce accelerates and younger...

Marimekko’s App-Led Loyalty: The DTC Data Behind the Brand

Marimekko launched its first mobile app to deepen loyalty by prioritizing culture, archives, and...