TikTok Shop’s Top 10 Beauty Livestream Sellers Hit $83M in H1 2026

TikTok Shop’s top 10 beauty livestream sellers generated over $83 million in first-half sales,...

Crystal Candy to Matcha and Energy Drinks: TikTok’s Next Viral Food Trends

TikTok Shop food and beverage sales are being driven by products that creators can show, prepare,...

Cool Is the New Hot: How Cooling Tools Became Summer's Must-Have Accessory

Cooling tools are evolving from practical heat-relief products into stylish accessories, driven by...

Crocs’ TikTok Shop Strategy: Winning With Gen Z and Livestreams

Crocs became TikTok Shop’s top footwear seller by combining fast experimentation, livestream...

Inside TikTok Shop’s Race for the Next Breakout Beauty Brand

TikTok Shop is turning lesser-known beauty brands into million-dollar businesses, while attracting...

How TikTok Discovery Drives Amazon Sales: The Data Behind Winning Brands

TikTok Shop is becoming a powerful discovery channel that drives shoppers to Amazon and other...

AG1 Expands Into Gummies & Energy: Plus TikTok Shop’s $1.2B Supplement Opportunity

Health supplement company AG1 is expanding beyond its hero product, the Daily Foundational...

Recently Acquired Health Brands Highlight Rising Wellness M&A

Wellness M&A is accelerating as large CPG companies target high-growth, science-backed brands...

TikTok Shop’s High-Ticket Boom: How Mellow Is Winning Big

Consumers are growing more comfortable making expensive purchases on TikTok Shop, buying everything...