Health tracker rings are booming, and fine jewelry brands are tapping into the trend with decorative ring jackets that personalize or disguise wearable tech. Here's what you need to know...
-
Health tracker ring sales surged in 2025, with Oura selling over 2 million rings globally and the category growing 88% between January and July, according to Circana.
-
Billie Simone Jewelry went viral on TikTok with its Ring Jacket for trackers like Oura, Samsung and RingConn, selling several hundred units in a few months at prices ranging from $349 to $2,150.
-
Founder Chelsea Dodge turned the product into a full-time business after strong demand, with most customers being new buyers acquired through TikTok and primarily women aged 30 to 50 in Texas, Florida, and New York.
-
Luxury and mid-market jewelers are entering the space, including Suzanne Kalan with $5,000 to $25,000 stacking designs, Smart Ring Jackets by Brooke Jensen priced under $500, and custom pieces from Dubai-based Toi Fine Jewelry.
-
The trend mirrors the rise of Apple Watch bands after 2015, but smart ring jackets face added complexity due to varying ring sizes and tech updates, prompting solutions like Billie Simone’s take-back program for resizing when users upgrade devices.
Smart Ring–Related Hashtags on TikTok Shop
Trends around smart rings and health trackers are accelerating as devices like Oura move wellness monitoring into refined everyday wear, blending health data with personal style.
Charm is the only platform that connects TikTok trends to real revenue, not just views. The charts below show how smart ring–related hashtags performed throughout 2025 based on U.S. TikTok Shop video views and revenue.
Not a customer yet, and want more DTC and TikTok Shop insights like these? Book a demo with Charm today.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Sign up for the Webinar