Skimpies Joins the Retail Shift: What Its TJ Maxx Launch Reveals

TikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at TJ Maxx and Marshalls, aiming to replicate the urgency of its live shopping success while expanding brand awareness. Here's what you need to know:

• Skimpies, known for pantyline-free liners, gained traction through TikTok Live, growing 10x month-over-month without ad spend.

• The brand is launching a one-time product drop at TJ Maxx and Marshalls to simulate the urgency of flash sales and reach discovery-driven shoppers.

• Founder Bette Bentley chose TJX for its treasure-hunt experience and alignment with Skimpies’ core customer base, the “Skimpies Sisters.”

• While off-price retail once carried a stigma, Skimpies is openly embracing it as a bold marketing move to drive visibility and engagement.

• TJX will set single-box prices, differing from Skimpies’ usual 3-pack DTC pricing—but the retail launch is more about exposure than margins.

Read the full article

Skimpies: TikTok Shop Sales

In 2025 so far, Skimpies has generated $34,659 in TikTok Shop sales across over 1,200 items sold.

Over $20k of these sales are from livestream videos, as this channel has been a major driver in their sales success on the platform.

Furthermore, their top pre-recorded video generated over $2K in sales alone and drove over 2.9 million views.

Want more ecommerce insights like these? Request a demo with Charm today.