Best Beauty Brands on U.S. TikTok Shop: Top Products and Creators Revealed

The best beauty brands on TikTok Shop U.S. aren’t just trending but they are selling. Backed by creators and powered by high-performing content, these products are setting the pace for TikTok Shop’s beauty and personal care category. In fact, the top items from May 2024 to April 2025 prove that high price points don’t scare shoppers when the product delivers.

Here’s a look at the top-selling products on TikTok, what makes them work, and the creators who helped drive results. This group includes some of the fastest-growing DTC brands in beauty and some of the most engaging content across the platform.

Top TikTok Beauty Products by Sales 

These ten products garnered the highest revenue in the Beauty & Personal Care category on U.S. TikTok Shop from May 2024 to April 2025. From hair tools and skincare sets to massage devices and lip liners, each product earned its spot through strong creator content, compelling demos, and high purchase intent.

1. WavyTalk Blowout Boost Ionic Thermal Brush – $20M

• Avg. Unit Price: $32.08

Top Creator: @danielleathena ($4.2M in attributed sales) This creator-backed styling tool is the top performer. As one of the top TikTok beauty brands, WavyTalk used creator tutorials and real-time demos to build trust and convert viewers at scale.

2. GoPure Neck Cream – $15M

• Avg. Unit Price: $37.09

Top Creator: @ontopshopfinds ($2.5M in attributed sales) Anti-aging content consistently performs well, especially when paired with visible results. GoPure proves that the best beauty brands on TikTok don’t always need trends, they just need transformation.

3. DailyLife Shiatsu Neck & Back Massager – $13M

• Avg. Unit Price: $33.18

Top Creator: @becomingbethanyofficial ($1.4M in attributed sales) Product utility and first-person POV demos helped drive mass appeal. This is a clear example of how the fastest growing DTC brands are leaning into performance-first content.

4. Sacheu Beauty All Day & Night Lip Liner – $11M

• Avg. Unit Price: $9.87

Top Creator: @robitussin.dm ($788K in attributed sales) Affordable and creator-endorsed, this liner hit volume by being demoed in GRWM and tutorial content.

5. Medicube Glass Glow Skincare Set – $11M

• Avg. Unit Price: $84.90

Top Creator: @yannnique ($612K in attributed sales) A premium set with a premium payoff. This skincare bundle relied on credibility and long-form reviews to win shoppers.

6. Herfes Neck & Back Massager – $11M

• Avg. Unit Price: $29.65

Top Creator: @shopitordropitmama ($794K in attributed sales) Massagers continue to perform due to their broad appeal and visual demo potential. This one gained traction through simple, unfiltered content.

7. Natural Sant Onion, Rosemary, Biotin Shampoo & Treatment – $10M

• Avg. Unit Price: $20.84

Top Creator: @vivianinvegas ($520K in attributed sales) Natural ingredients, strong creator testimonials, and high-volume keywords helped push this into the top TikTok beauty brands list.

8. Tymo Beauty Rovy Curling Wand – $9M

• Avg. Unit Price: $36.14

Top Creator: @life.as.annacasey ($651K in attributed sales) A consistent performer in the hair tools vertical. Tymo proves that top selling products on TikTok are often backed by routine-focused creators.

9. Akunbem Electric Shaver for Women – $9M

• Avg. Unit Price: $16.94

Top Creator: @theviraltiktokshopdeals ($711K in attributed sales) Compact, affordable, and easy to demo. This product was a hit in listicle and haul-style videos.

10. Anua Ultimate Skincare Routine Set – $9M

• Avg. Unit Price: $73.92

Top Creator: @jiustinchung ($2.5M in attributed sales) A top K-beauty player on TikTok Shop. The Anua set blends product depth with creator consistency, this is why it’s among the best beauty brands on TikTok.

Why Price Doesn’t Limit Performance on TikTok

Contrary to old-school thinking, high-ticket items perform well when creators provide context and results. Shoppers are willing to invest when they can see payoff. In fact, many of the top-selling products on TikTok outperform cheaper alternatives when demonstrated clearly.

As seen across the top TikTok beauty brands, successful sales come down to visibility, credibility, and content that helps shoppers imagine themselves using the product.

Request a demo with Charm today to explore the data behind the top-performing products and the creators that drive their success.