DTC & TikTok Shop
Data
Glossary
Glossary
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Audience Age Skew The age group with the brand's largest share of audience. Audience Ages The percentage distribution of the brand's audience by age group. Audience Cities The percentage share of the brand's audience by city. Audience Countries The percentage share of the brand's audience by country. Audience Country Skew The country with the brand's largest share of audience. Audience Female Perc The percentage of the brand's audience that is female. Audience Gender The percentage distribution of the brand's audience by gender. Audience Gender By Age The percentage distribution of the brand's audience gender by age. Audience Gender Skew The gender with the brand's largest share of audience. Audience Male Perc The percentage of the brand's audience that is male. Avatar Image Url The brand avatar URL. Average Product Price The average price of a product sold on the brand's DTC website.
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Banner Image Url The brand banner image URL. Brand Description The description of the brand. Brand Name The name of the brand. Brand UUID A unique numerical code that corresponds to each brand's identity in the Charm database.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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Sample Products A sample of products sold by the brand's DTC website. Sample Social Ads A sample of Social ads promoted by the brand. Social Ads Count Current The number of unique Social ads that were active for the brand during the current month. This typically represents the number of unique activate campaigns a brand has running at a given time. Social Ads Count Ts The count of unique Social ads that were active for the brand represented in a monthly time series. Store Currency The default currency (i.e. USD) of the products listed on the brand's DTC website.
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Audience Age Skew The age group with the brand's largest share of audience. Audience Ages The percentage distribution of the brand's audience by age group. Audience Cities The percentage share of the brand's audience by city. Audience Countries The percentage share of the brand's audience by country. Audience Country Skew The country with the brand's largest share of audience. Audience Female Perc The percentage of the brand's audience that is female. Audience Gender The percentage distribution of the brand's audience by gender. Audience Gender By Age The percentage distribution of the brand's audience gender by age. Audience Gender Skew The gender with the brand's largest share of audience. Audience Male Perc The percentage of the brand's audience that is male. Avatar Image Url The brand avatar URL. Average Product Price The average price of a product sold on the brand's DTC website.
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Banner Image Url The brand banner image URL. Brand Description The description of the brand. Brand Name The name of the brand. Brand UUID A unique numerical code that corresponds to each brand's identity in the Charm database.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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Sample Products A sample of products sold by the brand's DTC website. Sample Social Ads A sample of Social ads promoted by the brand. Social Ads Count Current The number of unique Social ads that were active for the brand during the current month. This typically represents the number of unique activate campaigns a brand has running at a given time. Social Ads Count Ts The count of unique Social ads that were active for the brand represented in a monthly time series. Store Currency The default currency (i.e. USD) of the products listed on the brand's DTC website.
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Audience Age Skew The age group with the brand's largest share of audience. Audience Ages The percentage distribution of the brand's audience by age group. Audience Cities The percentage share of the brand's audience by city. Audience Countries The percentage share of the brand's audience by country. Audience Country Skew The country with the brand's largest share of audience. Audience Female Perc The percentage of the brand's audience that is female. Audience Gender The percentage distribution of the brand's audience by gender. Audience Gender By Age The percentage distribution of the brand's audience gender by age. Audience Gender Skew The gender with the brand's largest share of audience. Audience Male Perc The percentage of the brand's audience that is male. Avatar Image Url The brand avatar URL. Average Product Price The average price of a product sold on the brand's DTC website.
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Banner Image Url The brand banner image URL. Brand Description The description of the brand. Brand Name The name of the brand. Brand UUID A unique numerical code that corresponds to each brand's identity in the Charm database.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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Sample Products A sample of products sold by the brand's DTC website. Sample Social Ads A sample of Social ads promoted by the brand. Social Ads Count Current The number of unique Social ads that were active for the brand during the current month. This typically represents the number of unique activate campaigns a brand has running at a given time. Social Ads Count Ts The count of unique Social ads that were active for the brand represented in a monthly time series. Store Currency The default currency (i.e. USD) of the products listed on the brand's DTC website.
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Audience Age Skew The age group with the brand's largest share of audience. Audience Ages The percentage distribution of the brand's audience by age group. Audience Cities The percentage share of the brand's audience by city. Audience Countries The percentage share of the brand's audience by country. Audience Country Skew The country with the brand's largest share of audience. Audience Female Perc The percentage of the brand's audience that is female. Audience Gender The percentage distribution of the brand's audience by gender. Audience Gender By Age The percentage distribution of the brand's audience gender by age. Audience Gender Skew The gender with the brand's largest share of audience. Audience Male Perc The percentage of the brand's audience that is male. Avatar Image Url The brand avatar URL. Average Product Price The average price of a product sold on the brand's DTC website.
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Banner Image Url The brand banner image URL. Brand Description The description of the brand. Brand Name The name of the brand. Brand UUID A unique numerical code that corresponds to each brand's identity in the Charm database.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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Sample Products A sample of products sold by the brand's DTC website. Sample Social Ads A sample of Social ads promoted by the brand. Social Ads Count Current The number of unique Social ads that were active for the brand during the current month. This typically represents the number of unique activate campaigns a brand has running at a given time. Social Ads Count Ts The count of unique Social ads that were active for the brand represented in a monthly time series. Store Currency The default currency (i.e. USD) of the products listed on the brand's DTC website.
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Audience Age Skew The age group with the brand's largest share of audience. Audience Ages The percentage distribution of the brand's audience by age group. Audience Cities The percentage share of the brand's audience by city. Audience Countries The percentage share of the brand's audience by country. Audience Country Skew The country with the brand's largest share of audience. Audience Female Perc The percentage of the brand's audience that is female. Audience Gender The percentage distribution of the brand's audience by gender. Audience Gender By Age The percentage distribution of the brand's audience gender by age. Audience Gender Skew The gender with the brand's largest share of audience. Audience Male Perc The percentage of the brand's audience that is male. Avatar Image Url The brand avatar URL. Average Product Price The average price of a product sold on the brand's DTC website.
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Banner Image Url The brand banner image URL. Brand Description The description of the brand. Brand Name The name of the brand. Brand UUID A unique numerical code that corresponds to each brand's identity in the Charm database.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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Charm Category The category of the brand, as identified by Charm's categorization LLM. Our LLM determines the category based on the descriptions of the product the brand sells, similar brands and other brand attributes. Charm Growth Score A category-specific multidimensional score (between 0 and 100) measuring the growth of a brand based on various components, including the growth of their social media audience size and engagement, the growth of their reseller distribution, the growth of their website traffic, and the growth of other metrics. The score is generated using a proprietary machine learning model and represents a relative measure of a brand’s growth compared to other brands in the same Charm category. Charm Growth Score Component Facebook Percentile The percentile ranking of a brand's growth on Facebook compared to other brands in the same category. For example, a Charm Growth Score Component Facebook Percentile of 85 means that the specific brand is growing faster on Facebook than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Instagram Percentile The percentile ranking of a brand's growth on Instagram compared to other brands in the same category. For example, a Charm Growth Score Component Instagram Percentile of 85 means that the specific brand is growing faster on Instagram than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Online Resellers Percentile The percentile ranking of a brand's growth via amount of online resellers compared to other brands in the same category. For example, a Charm Growth Score Component Online Resellers Percentile of 85 means that the specific brand is growing faster in number of online resellers than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Social Advertising Percentile The percentile ranking of a brand's social advertising count growth compared to other brands in the same category. For example, a Charm Growth Score Component Social Ad Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Tiktok Percentile The percentile ranking of a brand's TikTok growth compared to other brands in the same category. For example, a Charm Growth Score Component TikTok Percentile of 85 means that the specific brand is growing faster in social advertising than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Growth Score Component Web Traffic Percentile The percentile ranking of a brand's web traffic growth compared to other brands in the same category. For example, a Charm Growth Score Component Web Traffic Percentile of 85 means that the specific brand is growing faster in web traffic than 85% of the brands in its category. The component scores are used in deriving the overall Growth Score using a proprietary algorithm that determines their individual contribution to the overall score. Charm Success Score A category-specific multidimensional score (between 0 and 100) measuring success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. The score is generated using a proprietary machine-learning model and represents a brand’s relative success compared to other brands in the same Charm category. Countries Shipped To The list of countries to which a brand reportedly ships their products. Please note that a brand may have multiple DTC websites (in different locations), and each may ship to a different number and set of countries. Country Code The brand's abbreviated country location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners. Country Name The country of the brand's location. This information is based on the brand's self-reporting through their DTC website or via matched company details from one of our data partners.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.
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Sample Products A sample of products sold by the brand's DTC website. Sample Social Ads A sample of Social ads promoted by the brand. Social Ads Count Current The number of unique Social ads that were active for the brand during the current month. This typically represents the number of unique activate campaigns a brand has running at a given time. Social Ads Count Ts The count of unique Social ads that were active for the brand represented in a monthly time series. Store Currency The default currency (i.e. USD) of the products listed on the brand's DTC website.
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