Top Health Brands in U.S. TikTok Shop by Growth in 12 Months

Health products are driving significant sales on TikTok Shop. Based on U.S. TikTok Shop sales data from May 2024 to April 2025, these health shops are leading the TikTok Shop in the category. This group includes supplements, wellness solutions, and trusted DTC names. This list is a new update to an article with the data from May 2024 to December 2024, now showing a full 12-month view of top-performing brands.

Together, they average $2.6 million in monthly sales. Two brands alone, which are the Micro Ingredients and Goli Nutrition, made up to 15 percent of total U.S. TikTok Shop sales.

Top 10 Health Brands by Sales 

These brands made the biggest impact in the U.S. TikTok Shop’s health category from May 2024 to April 2025. The list highlights the top sellers based on total sales, showing which names customers keep coming back to.

1. Micro Ingredients 

It has earned $60M in total TikTok Shop sales over the past 12 months. Micro Ingredients is one of the most consistent brands in TikTok Shop health, with a wide supplement line that drives strong repeat orders and high trust.

2. Goli Nutrition

It brought in $59M in sales across the last 12 months. Goli is best known for its apple cider vinegar gummies. It connects with a broad audience through easy-to-understand wellness benefits and clear creator-led messaging.

3. MaryRuth’s

This brand earned $36M in total TikTok Shop sales. It focuses on clean, plant-based supplements and keeps its audience engaged with regular features in influencer videos that highlight its health-first approach.

4. MilaMiAmor

It pulled in $29M in health sales on TikTok Shop. The brand succeeds with specific health solutions, often showcased in brief, relatable content by health-focused creators.

5. BetterAlt

This shop generated $28M in TikTok Shop health sales. BetterAlt gained ground with herbal and ayurvedic products and benefits from educational content that appeals to users looking for traditional wellness alternatives.

6. Nello

It earned $27M in total sales this year on TikTok Shop. Nello leans into women’s health with clear, conversational creator content that helps build community and credibility.

7. O Positiv

Sales hit $20M in the past 12 months. Known for hormone support supplements, O Positiv reaches its audience with easy-to-digest health messaging that answers real concerns.

8. Clean Nutra

The brand made $18M over the last year. Clean Nutra’s products show up often in daily routines and review videos, especially around immune and energy support blends.

9. Zoyava

Total TikTok Shop sales reached $18M. Zoyava gained traction through short-form explainer videos and consistent posting, helping it quickly climb into the top 10.

10. Physician’s Choice

This brand earned $18M in sales across the last 12 months. It uses a trusted medical tone in its marketing, and frequent mentions in TikTok health discussions boost its visibility.

What This Means for Your TikTok Strategy

These brands show that TikTok works for long-term product growth. If you sell health products, consistent content and creator trust help you stand out. The top health brands didn’t rely on viral trends. They posted often, partnered with the right creators, and stayed focused on solving customer needs.

They used short videos, product reviews, and everyday problems to keep people interested and build trust. That’s how they earned sales month after month. If you want to see which health products are really working on TikTok Shop, request a demo with Charm today.