The top health products on TikTok Shop have seen significant growth, making health and wellness a dominant category in social commerce. As of December 1, 2024 – February 24, 2025, TikTok Shop has become a go-to platform for consumers seeking wellness solutions, from nutritional supplements to immune-boosting products.
The platform’s ability to blend entertainment with ecommerce has helped health brands skyrocket in popularity, with sales peaking during the holiday season in November and December.
Top Health Shops
U.S. TikTok Shop has experienced rapid growth in the health and wellness category throughout 2024 and into 2025. Many shoppers turned to the platform for top selling health products during the holiday shopping season, leading to record-breaking sales. Here’s a look at the top-performing health brands on U.S. TikTok Shop:
1. Goli Nutrition – Total Sales: $15.2 Million
Goli Nutrition is widely recognized for its gummy-based dietary supplements, offering consumers a tasty and convenient way to get essential nutrients. The brand has gained a massive following by promoting wellness through innovative, science-backed formulations.
2. Microingredients – Total Sales: $9.7 Million
Microingredients specializes in organic, high-quality superfoods and nutritional powders designed to support overall health. The brand’s commitment to purity and transparency has helped it build a loyal customer base.
3. Reus Research – Total Sales: $8.6 Million
Reus Research focuses on cutting-edge anti-aging and cellular health supplements, particularly its best-selling NAD+ product that supports skin and longevity.
4. Zoyava – Total Sales: $7.0 Million
Zoyava offers premium supplements designed to regulate stress and hormonal balance, making its products particularly popular among wellness-focused consumers.
5. O Positiv – Total Sales: $6.6 Million
6. Rosabella – Total Sales: $6.0 Million
Rosabella is a wellness brand that promotes natural health remedies, with a strong focus on immune-boosting and anti-inflammatory supplements.
7. SNAP Supplements – Total Sales: $4.2 Million
SNAP Supplements provides high-performance nutritional formulas aimed at fitness enthusiasts and individuals looking to optimize their health and energy levels.
8. Physician’s Choice – Total Sales: $4.0 Million
Physician’s Choice formulates science-backed probiotic and dietary supplements, prioritizing clinically tested ingredients for gut and overall health support.
9. Vital Source Nutrition – Total Sales: $3.6 Million
Vital Source Nutrition offers a variety of high-quality, natural supplements targeting digestion, immunity, and energy support.
10. BoomBoom – Total Sales: $3.4 Million
BoomBoom is best known for its natural nasal inhalers and aromatherapy products designed to improve focus, energy, and breathing clarity.
Top Health Products
The top selling health products on U.S. TikTok Shop have driven a combined $164 million in total revenue and 7.8 million total sales, making them some of the most sought-after wellness items on the platform. Here are the top-performing products that have dominated the category:
1. Reus Research: NAD+ Supplement for Skin Aging Support
- Total Revenue: $8.6M
- Total Sales: 221K
This NAD+ supplement has gained massive popularity due to its skin-aging support benefits, making it a top choice for users looking to maintain youthful and healthy skin. The product’s success is fueled by consumer testimonials and skincare experts endorsing its efficacy.
2. Zoyava: Soothe & Smooth Bundle - Zoyava Cortisol and Myo-Inositol All-in-One
- Total Revenue: $4.9M
- Total Sales: 183K
This all-in-one supplement is designed to help regulate stress levels and support hormonal balance, making it a best-seller among wellness-focused consumers.
3. Goli Nutrition: 3 Bottles of Goli Ashwagandha & Vitamin D Gummy
- Total Revenue: $4.8M
- Total Sales: 165K
Goli’s Ashwagandha and Vitamin D gummies continue to be a customer favorite for their ability to promote relaxation, stress relief, and immune system support.
4. Rosabella: Moringa Capsules for Immune Support
- Total Revenue: $4.1M
- Total Sales: 361K
Moringa capsules have become a go-to product for consumers seeking natural immune support, thanks to their high antioxidant and nutrient content.
5. URO: Women’s Probiotics for pH Balance with Prebiotics & Lactobacillus Probiotic Blend
- Total Revenue: $3.6M
- Total Sales: 162K
This probiotic supplement has gained significant traction for its ability to support gut health and maintain optimal vaginal pH balance, making it a top seller among women’s wellness products.
The top health products on U.S. TikTok Shop continue to dominate the ecommerce space, proving that social commerce is a major driver of the health and wellness industry. With $164 million in total revenue and 7.8 million units sold, the category has cemented itself as a powerful force in digital shopping.
As U.S. TikTok Shop continues to grow, health brands that innovate, engage with audiences, and maintain high product quality will continue to thrive in this booming industry.
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