Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends content, commerce and co-creation. Here's what you need to know:
- Pacsun launched PS Community Hub in early January, a digital platform focused on community engagement and product co-creation rather than standard shopping or loyalty features.
- The platform allows everyday users and creators to collaborate, publish content, build personal brands and earn affiliate commissions, directly linking social interaction with commerce.
- CEO Brieane Olson said the initiative is driven by insights from the Pacsun Youth Report and reflects a purpose-led strategy centered on creators and youth culture to fuel long-term growth.
- Chief Digital and Information Officer Shirley Gao said PS Community Hub uses AI, advanced algorithms and cloud-native technology to create an immersive ecosystem tailored to Gen Z and Gen Alpha, the most digitally fluent generations.
- The platform represents a shift toward co-creation in fashion retail, positioning Pacsun as a brand that listens to its community and lets consumers actively shape future styles and products.
The Data Behind Pacsun
Below, we've provided key metrics on the brand, Pacsun, including DTC metrics and TikTok Shop creator sales.
Pacsun: DTC Stats
Charm Growth Score: 84.81
Charm Success Score: 99.88
Fastest-Growing Channel: Facebook
Audience Demographic Skew: Female, age 25-34
Pacsun is the go-to for the latest jeans, cargos, graphic tees, swimwear, and more.
Pacsun: Top Creators on TikTok Shop
Charm data shows the top creators for Pacsun based on U.S. TikTok Shop revenue generated in the last 6 months.
@yourbeautyfindss
Video Revenue: $1.4M
Video Views: 61.4M
Ad Spend: $25.2K
Top Product Video: Pacsun Women's Zoe Low Rise Girlfriend Jeans Dark Blue
@dj.foof
Video Revenue: $964K
Video Views: 37.9M
Ad Spend: $22.3K
Top Product Video: Pacsun Women's Jade Low Rise Bootcut Jeans Light Blue
@sully.finds
Video Revenue: $718K
Video Views: 25.8M
Ad Spend: $28.3K
Top Product Video: Pacsun Men's Dylan Baggy Jeans Light Indigo
@lilyy_turcotte
Video Revenue: $411K
Video Views: 14.8M
Ad Spend: $31.6K
Top Product Video: Pacsun Women's Casey Low Rise Baggy Jeans Washed Black
@danieldealss
Video Revenue: $399K
Video Views: 13.7M
Ad Spend: $0
Top Product Video: Pacsun Men's Blake Extreme Baggy Jeans Black
Want more DTC & TikTok Shop insights like these? Book a demo with Charm today.
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