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L’Oréal Group is set to acquire high-performance haircare brand Color Wow, reinforcing its position in the professional beauty sector. The acquisition aligns with rising M&A activity and consumer demand for results-driven, ingredient-transparent products. Here's what you need to know:
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L’Oréal is acquiring Color Wow to enhance its professional products division, adding a cult-favorite brand known for salon-grade, high-performance haircare.
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The deal strengthens L’Oréal’s existing professional products portfolio (which includes Kérastase and Redken) and supports its 5.3% year-over-year growth in professional beauty.
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Color Wow’s popularity stems from science-backed ingredients and viral hero products like Dream Coat, endorsed by celebrity stylists and influencers.
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Under L’Oréal, Color Wow will gain access to advanced R&D, global distribution, and increased brand visibility to scale internationally.
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Analysts expect continued M&A in haircare, skincare, and bodycare, especially for brands that perform well in professional settings and offer proven, expert-approved results.
Color Wow: Growth and Success
L’Oréal’s acquisition of Color Wow strengthens its professional haircare portfolio with a high-performance, salon-grade brand, positioning the group for deeper reach. Here’s what you need to know about Color Wow's growth, success, and audience demographics.
Color Wow
Charm Growth Score: 88.61
Charm Success Score: 99.60
Fastest-Growing Channel: Online Resellers
Color Wow is an award-winning haircare for color-treated hair offering innovative, residue-free formulas designed to deliver salon results at home.
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