TikTok Shop is pushing into high-value luxury resale as social commerce accelerates and younger consumers embrace secondhand shopping. Here's what you need to know...
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TikTok Shop launched a pre-loved luxury category in the UK in 2023 and expanded it to the US in 2024, selling more than 20 Hermès Birkins in 2025 so far, as it targets high-spending resale shoppers.
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The market opportunity is large, with US social commerce sales projected to surpass $100 billion next year and reach nearly $140 billion by 2028, while the global resale market is expected to hit $360 billion by 2030, according to Emarketer and BCG.
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A report by BCG and Vestiaire Collective revealed that secondhand luxury is growing three times faster than firsthand fashion and is driven by affordability.
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To build trust, TikTok Shop requires Certificates of Authenticity within 24 hours for luxury orders and is leaning heavily on creators, offering 20% to 30% commissions for livestream sales, as creators act as trust proxies for buyers.
Top TikTok Shops Selling Pre-Owned Luxury Bags
From January 1 to December 29, 2025, these shops led pre-owned bag sales on TikTok Shop.
LuxuryRebirthUSA
Total Sales: $1.7M
Total Items Sold: 3.9K
Top Product: Pre-owned CHANEL leather shoulder bag ($2.6K)
Foreign Objects
Total Sales: $1.7M
Total Items Sold: 4.1K
Top Product: Pre-owned FENDI canvas tote bag ($7.2K)
LAW DIVINE LUX
Total Sales: $1.3M
Total Items Sold: 3.2K
Top Product: Pre-owned Louis Vuitton canvas tote bag ($4.8K)
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