Gen Zers are turning to social media to do their holiday shopping. Here's what you need to know about how retailers are reaching the younger generation via social media:
- EMarketer found that 42% of Gen Z shoppers are likely to buy gifts via social media this year, higher than any other generation.
- Nearly 54% of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24% of Gen Zers will make purchases based on influencer recommendations.
- Across all generations, 57% plan to purchase gifts from Instagram, 56% plan to purchase gifts from Facebook, and 43% plan to purchase gifts from TikTok.
- Retailers are investing more in digital marketing to reach younger generations, with 57% of retailers investing in social media ads.
- TikTok Shop launched in the U.S. last year and they've been investing in shopping capabilities to further sell to users on the video-streaming app.
Top 3 Makeup & Perfume Products Sold on TikTok Shop In The Last 7 Days
The makeup & perfume category generated over $9 million in U.S. TikTok Shop sales in the past 7 days. Below are the top-selling products driving revenue on the platform.
1. Lip Liner Stay-N
7-Day U.S. Revenue: $233K
Shop: Sacheu Beauty
Unlike other lip-liners in the market, this long-wear lip liner stain keeps your lips perfect all day and night, without having to reapply at all.
2. Advanced Eyelash Growth Serum & Brow Enhancer
7-Day U.S. Revenue: $192K
Shop: Terez & Honor
Unlock the secret to fuller, stronger lashes with the lash growth serum. Precision applicator included for targeted, effortless application.
3. The Acne Set
7-Day U.S. Revenue: $153K
Shop: The Ordinary Store
A 3-step regimen with Salicylic Acid 2% Solution for clearer skin.
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