TikTok Shop's Beauty Influencers

TikTok Shop has driven millions of dollars in revenue for beauty brands and many of those sales have been as a result of top influencers in the space. Here's what you need to know:

• Hair care influencer Danielle Athena was the top TikTok Shop influencer in the beauty industry, driving $5.6 million in total revenue YTD. Her top brands were Wavytalk and Tymo Beauty and her own curl care brand Bounce Curl.
• In second place is Alle Brean of @InfluencedQueens who drove $4.2 million YTD across several brands including Tarte Cosmetics, Cocomint Beauty, and Bitvae Oral Care.
• In the fragrance space, influencer Brittany Waits came out on top driving $1.6 million in revenue across top TikTok Shops including  Intense Oud.
  

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High-Growth DTC Brands Partnering with Wicked

The film adaptation of Tony Award-winning Broadway musical Wicked premiered in theaters November 22 and many DTC brands have collaborated to sell Wicked-themed merchandise. 

We used Charm's data to identify some of the fastest-growing DTC brands that partnered with Wicked.

BÉIS

Growth Score: 92.4

BÉIS luggage is now offering the Wicked roller collection, tote, backpack, toiletry kit, and more.

ONE/SIZE BEAUTY

Growth Score: 89.7

ONE/SIZE is now offering the "Unlimited" eye and face palette of eyeshadows and blushes.

r.e.m beauty

Growth Score: 87.6

As Ariana Grande is playing Galinda in the moive, she is taking advantage of her beauty brand, r.e.m. beauty to offer both Galinda and Elphaba inspired makeup sets.

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