Top 10 fragrances on TikTok Shop

TikTok Shop is quickly becoming a powerful sales channel for fragrance brands. Charm.io data reveals which brands are capturing attention and revenue by tapping into viral scent trends, affordable pricing, and Gen Z-driven demand. Here's what you need to know:

• Lattafa topped February’s US TikTok Shop fragrance rankings with over $4 million in sales, driven by wide product variety and Gen Z interest.
• Brands like Phlur and Sttes saw the bulk of sales from hero items like Vanilla Skin & Heavy Cream Body Mist and Brazilian Perfume 602, with the latter selling 122,000+ units to date.
• Dupe brands—especially Sol de Janeiro-inspired scents like Sttes’ 602—have carved out a dedicated category on TikTok, showing strong consumer appetite for affordable alternatives.
• Male-targeted scents like Top Shelf’s Her Loss cologne and Armaf’s Club de Nuit for Women are seeing growing traction with $1M+ in monthly sales for Armaf.
• Charm.io’s data proves TikTok Shop is boosting visibility and revenue for new and niche brands, making it a go-to platform for fragrance discovery and conversions.

Read More

The Top 3 Fragrance Brands on TikTok Shop

Numbers reflect U.S. TikTok Shop Sales for the month of February, 2025.

Lattafa

Net Sales: $4.3 Million

Top product: Asad for Men Eau de Parfum

Sales of top product: $71,809

Many Lattafa perfumes are inspired by high-end designer or niche fragrances (e.g., Maison Francis Kurkdjian, Dior, Tom Ford), offering a similar vibe at a fraction of the cost.

Armaf

Net Sales: $1.1 Million

Top product: Armaf Club de Nuit for Women

Sales of top product: $52,972

Armaf presents a couture collection of stylish and invigorating scents for men and glamorous, indulgent fragrances for women, characterized by unmatched quality and unique packaging.

Phlur

Net Sales: $907,595

Top product: Vanilla Skin & Heavy Cream Body Mist Duo

Sales of top product: $689,106

A modern fine fragrance brand that creates mindfully formulated, responsibly sourced, and meticulously crafted scents inspired by memories and experiences, with a focus on sustainability and transparency.

Global Brands Use Geo Targetly to Increase Conversions

Global brands miss out on millions in revenue by failing to deliver location-specific content. Geo Targetly helps businesses instantly personalize their website for visitors around the world, boosting engagement and conversion rates.

Explore how leading companies use advanced geo-targeting to optimize their marketing. Get started with Geo Targetly today and deliver a local experience on a global scale.

Try 14 Days Free

Want more ecommerce insights like these? Book a demo with Charm today.