TikTok Shop is quickly becoming a powerful sales channel for fragrance brands. Charm.io data reveals which brands are capturing attention and revenue by tapping into viral scent trends, affordable pricing, and Gen Z-driven demand. Here's what you need to know:
- Lattafa topped February’s US TikTok Shop fragrance rankings with over $4 million in sales, driven by wide product variety and Gen Z interest.
- Brands like Phlur and Sttes saw the bulk of sales from hero items like Vanilla Skin & Heavy Cream Body Mist and Brazilian Perfume 602, with the latter selling 122,000+ units to date.
- Dupe brands—especially Sol de Janeiro-inspired scents like Sttes’ 602—have carved out a dedicated category on TikTok, showing strong consumer appetite for affordable alternatives.
- Male-targeted scents like Top Shelf’s Her Loss cologne and Armaf’s Club de Nuit for Women are seeing growing traction with $1M+ in monthly sales for Armaf.
- Charm.io’s data proves TikTok Shop is boosting visibility and revenue for new and niche brands, making it a go-to platform for fragrance discovery and conversions.
The Top 3 Fragrance Brands on TikTok Shop
Numbers reflect U.S. TikTok Shop Sales for the month of February, 2025.
Lattafa
Net Sales: $4.3 Million
Top product: Asad for Men Eau de Parfum
Sales of top product: $71,809
Many Lattafa perfumes are inspired by high-end designer or niche fragrances (e.g., Maison Francis Kurkdjian, Dior, Tom Ford), offering a similar vibe at a fraction of the cost.
.jpg?width=1558&height=1611&name=Asad%20(1).jpg)
Armaf
Net Sales: $1.1 Million
Top product: Armaf Club de Nuit for Women
Sales of top product: $52,972
Armaf presents a couture collection of stylish and invigorating scents for men and glamorous, indulgent fragrances for women, characterized by unmatched quality and unique packaging.
Phlur
Net Sales: $907,595
Top product: Vanilla Skin & Heavy Cream Body Mist Duo
Sales of top product: $689,106
A modern fine fragrance brand that creates mindfully formulated, responsibly sourced, and meticulously crafted scents inspired by memories and experiences, with a focus on sustainability and transparency.
Global Brands Use Geo Targetly to Increase Conversions
Global brands miss out on millions in revenue by failing to deliver location-specific content. Geo Targetly helps businesses instantly personalize their website for visitors around the world, boosting engagement and conversion rates.
Explore how leading companies use advanced geo-targeting to optimize their marketing. Get started with Geo Targetly today and deliver a local experience on a global scale.
Want more ecommerce insights like these? Book a demo with Charm today.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Sign up for the Webinar