Lululemon is accelerating its international expansion as it works to offset slowing growth in North America. Here's what you need to know...
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Lululemon will enter six new markets in 2026: Greece, Austria, Poland, Hungary, Romania and India, expanding its international footprint across Europe and Asia Pacific.
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European customers will shop via eu.lululemon.com, while Indian consumers will access the brand through Tata CLiQ Luxury and Tata CLiQ Fashion, following Lululemon’s entry into Italy earlier this year.
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In its most recent quarter, Lululemon reported 7% overall revenue growth, but sales in the Americas declined 2%, highlighting pressure in its core North American market.
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The brand faces rising competition in athletic wear from Skims, Vuori and Athleta, with analysts noting market saturation and missed trends as key challenges.
The Data Behind Lululemon
Lululemon designs activewear, loungewear, and footwear for a range of athletic and everyday activities, with a focus on performance, comfort, and fit.
Lululemon
Charm Growth Score: 78.02
Charm Success Score: 79.92
Fastest-Growing Channel: Facebook
Lululemon develops technical athletic apparel for yoga, running, and training.
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