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How Retailers Can Improve Customer Engagement and Loyalty Using Charm: A Data-Driven Approach

Customer expectations have shifted and according to a recent study, 65% of retail decision-makers...
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Top 10 fragrances on TikTok Shop

TikTok Shop is quickly becoming a powerful sales channel for fragrance brands. Charm.io data...
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Finding high-potential brands to add to your retail portfolio, your prospecting pipeline, or your...
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What Is B2B Sales? Definition, Examples, And More

Feb 5, 2025

B2B (business-to-business) sales refers to transactions between companies rather than individual...

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The Top 15 TikTok Shops In The Beauty Industry

Get an in-depth analysis of the top beauty TikTok shops by revenue generated.

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