While a growing number of consumers are turning to AI for holiday shopping assistance, concerns around privacy and trust remain. Here's what you need to know:
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33% of shoppers in the U.S., U.K., and Australia plan to use AI for holiday shopping, especially for gift ideas, price comparisons, and deal evaluations, according to a UserTesting survey of 4,000 consumers.
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Generational adoption varies significantly: 56% of Gen Z and 50% of millennials intend to use AI tools, compared to lower interest among older generations.
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Despite privacy and scam concerns, 81% of Gen Z, 70% of Millennials, and 56% of Gen X believe AI will reshape how they shop within three years.
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Surveys from Coveo and Klaviyo back the trend, showing that over 50% of shoppers are open to using AI for personalized recommendations and price checks during Black Friday–Cyber Monday.
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Retailers are also adopting AI, with a Deloitte survey finding that nearly 75% use AI to guide buying decisions amid shifting trade policies.
Fastest Growing Brands Shipping to the U.S., U.K., and Australia
We used Charm data to analyze the brands shipping to the U.S., U.K., & Australia.
In addition to sharing their demographics and fastest-growing channels, we measured their growth by the Charm Growth Score. This multidimensional metric measures the growth of the brand across website traffic, social media followers, and more. It can be used as a percentile to show that the brand is growing X% faster than the other brands in their product category. The Charm Success Score similarly measures these brands by success based on their total website traffic, social followers, and more.
Fox & Fallow
Charm Growth Score: 95.33
Charm Success Score: 78.68
Fastest-Growing Channel: Facebook
Audience Demographic Skew: Female, age 25-34
Fox & Fallow is about the big, beautiful life events. Offers a range of beautifully designed, high quality greeting cards, stationery and gift items - from baby to wedding to everyday.
SKIN1004
Charm Growth Score: 95.18
Charm Success Score: 99.38
Fastest-Growing Channel: Instagram
Audience Demographic Skew: Female, age 25-34
SKIN1004 is a skincare brand that transforms pure natural ingredients, especially from Madagascar, into gentle yet high-performance formulations.
Skullcandy
Charm Growth Score: 94.90
Charm Success Score: 79.99
Fastest-Growing Channel: Facebook
Audience Demographic Skew: Male, age 25-34
Skullcandy brings music to life through immersive sound experiences with headphones, earbuds, and audio gear that let every beat be felt.
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