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The Top 3 Fashion Ecommerce Trends Driving Holiday Sales

Data shows that the fashion and retail ecommerce sector is experiencing continued growth. Here's what you need to know about the fashion ecommerce trends driving holiday sales:

  • Trend #1: McKinsey predicts that Generative AI could add up to $275 billion in the fashion, apparel, and luxury sectors in the next few years. From generating product descriptions to driving product categorization, it is being used in a variety of ways and reducing manual effort across the board. 
  • Trend #2: User-generated content (UGC) will continue to guide fashion enthusiasts in their purchasing decisions. These unfiltered insights from real people create trust and a sense of community among potential buyers. Studies show that 65% of consumers have made fashion purchases based on UGC.
  • Trend #3: Sustainable fashion is growing as consumers increasingly value eco-conscious choices. In fact 73% of Gen Z shoppers report they are willing to pay more for environmentally friendly products.

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The Fastest-Growing Apparel & Accessory Brands

Dive into each of these fast-growing brands on Charm to learn more.

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1. Popilush

Growth Score: 94.9

Popilush is an empowering, inviting, and fashion-forward shapewear line for women.




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2. Shein

Growth Score: 93.9

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. 



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3. Commense

Growth Score: 93.9

Commense is a global-minded fashion brand that brings you high-end boutique fashion pieces at a radically low price. 




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4. Catchall

Growth Score: 93.0

Shop CATCHALL brand's trendy and uniquely styled dresses. Parties, formal occasions, and events can give you a sense of security and confidence.





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5. Thursday Boot Company

Growth Score: 92.5

Thursday Boots are built for work & play. With the durability of work boots and sophistication of fashion boots, you'll be ready wherever the day takes you.



Report: The Top 50 Fastest-Growing TikTok Fashion Brands

The Charm team has created this report to provide you with valuable insights into the top brands on TikTok within the fashion industry. Dive into the individual company's Brand Reports on Charm to learn more about their Charm Growth Score™, Charm Success Score™, Charm  Sophistication Score™, and more.

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The Top 10 Fastest-Growing DTC Sustainable Clothing Brands

Learn more about the fastest-growing brands selling sustainable clothing. 

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