DTC Brands with Holiday Bundles

DTC brands are using discounted bundles to drive sales among price-conscious consumers this holiday season. Here’s what you need to know:

• DTC brand executives hope that product bundles are more likely to convert hesitant shoppers as well as increase average order value.
• Mixing and matching items into new bundles “creates a feeling of newness” that drives traffic to the website said Catbird’s director of marketing, Sriya Karumanchi.
• The DTC travel container brand Cadence allows customers to customize capsules in their bundles allowing for personalized gifts and stronger conversion rates.

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Fast-Growing DTC Brands Offering Product Bundles

Pura

Growth Score: 91.8

Air freshener brand Pura is offering a free diffuser (regularly $44) to customers who subscribe to two fragrances for six months.

Italic

Growth Score: 88.0

Luxury-grade home goods and essentials brand, Italic released a bedding bundle that is perfect for gifting.

Boy Smells

Growth Score: 84.0

This candle brand brought back its mini bundles just in time for the start of the holiday season.

Cadence

Growth Score: 81.4

This DTC travel container brand introduced a new nine-piece bundle at a discounted rate. They are using bundles as a way to release new colors alongside limited-edition colors.

Catbird

Growth Score: 79.7

Brooklyn-based jewelry brand Catbird experimented by releasing two and three-piece sets of its jewelry such as ring and bracelet starter sets at a 15% discount compared to buying the pieces individually.

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