Why The Container Store is Betting on DTC Brands to Refresh its Assortment

The Container Store is refreshing its assortment with DTC brands. Here's what you need to know:

• The Container Store has added 50 brands in the past year with hopes that these younger and trendier brands will give people a reason to shop there.
• Its new products have been effective in acquiring new shoppers. New customers made up 24% of their sales of new products in the first quarter. 
• Last month, The Container Store launched their Uncontained campaign to bring awareness to these new products and brand partnerships.
• This year The Container Store aims to add 60 to 70 new brands with the goal of introducing 1,000 new products by March 2024.

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DTC Brands Being Sold at The Container Store

Learn more about some of the brands being sold at The Container Store right now.

The Citizenry

Growth Score: 79.3

We partner with artisans to create modern goods for the well-traveled home.

Fellow

Growth Score: 73.7

Greetings fellow coffee lovers. What happens when a love for coffee and a passion for product design meet up for a romantic candlelit dinner? Fellow happens. 

Cadence

Growth Score: 70.9

Customizable, leakproof, magnetic travel containers.

Modern Picnic

Growth Score: 51.0

No more ruining a perfect outfit. Our line of lunch bags for women are cute, chic, and completely practical.

Character

Growth Score: 26.8

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