LVMH Luxury Ventures has taken a minority stake in BDK Parfums, giving the fast-growing niche fragrance house new backing to scale globally. Here’s what you need to know:
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LVMH Luxury Ventures acquired a minority stake in BDK Parfums to fund international expansion, new flagship boutiques, and broader product development for the brand founded in 2016 by David Benedek.
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BDK currently sells 23 unisex fragrances along with hair perfumes, candles, and linen sprays priced between EUR 50 and EUR 270, all made in France.
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The brand opened its first flagship on Rue Saint-Honoré in Paris in January 2024 and plans a second boutique in Dubai for 2026, with more global locations to follow.
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BDK operates in about 45 countries, with France as its top market, followed by the U.S. and Germany; the Middle East remains key, and the brand recently expanded into Thailand, Vietnam, Malaysia, and Indonesia.
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The deal comes amid a wave of niche fragrance M&A, including L’Oréal acquiring Creed and a stake in Amouage, Estée Lauder investing in Xinú, and Monogram Capital taking a stake in LuckyScent.
The Data Behind BDK Parfums
BDK Parfums is an independent fragrance house based in Paris’s Palais Royal district, creating scents inspired by its surroundings and contemporary perfumery.
BDK Parfums
Charm Growth Score: 71.19
Charm Success Score: 85.88
Fastest-Growing Channel: Instagram
BDK Parfums is a modern fragrance house that draws on Parisian sensibilities to craft contemporary perfume compositions.
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