Top TikTok Brands That Maximize ROAS (Return on Ad Spend)

TikTok ROAS is the metric that tells you which brands got the most bang for their advertising buck. It’s not about how much you spend—it’s about how well that spend performs. Between September 1, 2024, and February 28, 2025, these ten brands outperformed the rest when it came to converting ad spend into measurable returns.

Who Made the Most of Their TikTok Ad Spend?

These brands didn’t just spend—they spent smart. Below are the ten standouts that maximized their return on ad spend (ROAS) using sharp content, targeted messaging, and platform-native strategies.

1. Tarte

Tarte claimed the top spot with a massive 780% TikTok ROAS on just $5.05M in spend. Instead of blanketing the platform, they leaned into their strength: creator-led GRWM content and live product demos. Their beauty-focused clips felt personal and timely—exactly what TikTok users want. Efficiency met strategy, and the result was a breakout campaign that turned views into sales at scale.

2. Medicube

Medicube kept it tight with $3.45M in spend and delivered a 670% TikTok ROAS. Their content wasn’t flashy—it was functional. They showcased dermatologists applying skincare with clear, visual proof of efficacy. For TikTok users looking for skin solutions they can trust, Medicube’s approach made the sale before they even clicked through.

3. MicroIngredients

With a 482% TikTok ROAS off a $5.33M budget, MicroIngredients proved that wellness content doesn’t have to be complicated. Their videos were grounded in real-life routines—smoothie making, supplement stacking, and functional health benefits. Clean, clear, and consistent. That trust-based strategy made them one of the most efficient supplement brands on the platform.

4. Vevor

Vevor’s no-nonsense approach helped turn $4.97M into a 464% TikTok ROAS. Their videos skipped the influencer fluff and went straight into the product demos: how it works, how to use it, and what problem it solves. Whether it was an engraving machine or a pizza oven, TikTok viewers knew exactly what they were getting—and it worked.

5. MaryRuth’s

MaryRuth’s brought a softer, story-driven touch to wellness. They spent $5.04M and hit a 412% TikTok ROAS by leading with their founder’s voice, family-friendly positioning, and simple educational content. They made health feel approachable, not aspirational, which helped them stand out in a noisy vertical.

6. Goli Nutrition

Goli went heavy on ad spend with $10.95M, but still landed a solid 425% TikTok ROAS. Their secret? Saturating the platform with recognizable creator partnerships, bold product shots, and benefit-first messaging. From apple cider vinegar gummies to ashwagandha drops, Goli turned functional health into snackable content that scaled fast.

7. Comfrt

Comfrt leaned hard into TikTok’s sensory trends. With $7.87M in spend, they reached a 316% TikTok ROAS by focusing on soothing visuals—pillowy bedding, slow-motion unboxings, and neutral-toned rooms. Their aesthetic-first strategy didn’t just drive sales—it built a vibe that users wanted to buy into.

8. Halara

Halara spent more than anyone else at $17.43M, but still pulled off a 217% TikTok ROAS. Their feed was packed with relatable try-ons, viral leggings, and creators showing everyday wearability. The volume was high, but the targeting was smart. They reached the masses without watering down their message.

9. Wavytalk

Wavytalk pushed $15.47M into the platform and landed a 179% TikTok ROAS. Their focus? Hair content that made you stop scrolling. Think heat tools in action, split-screen transformations, and back-to-back tutorial collabs. Even with a lower return rate, their visual-first strategy helped them stay top-of-mind across millions of feeds.

10. The Lost Skills

The Lost Skills bet big on slow, intentional content—and it paid off. With $15.61M in ad spend and a 144% TikTok ROAS, they built a loyal following among DIY fans and homesteaders. Their niche approach didn’t try to hit everyone—it focused on the few who would buy again and again. That long-game mentality made them stand out in a feed driven by trends.

Why TikTok ROAS Tells the Real Story

High spend doesn’t equal high performance. TikTok ROAS highlights which brands stretch every dollar, craft smart content, and reach the right people at the right time. From skincare to seed kits, these brands prove that strategy beats scale—and creative beats cash.

Want to see what else separates the winners from the rest? Download the full report to learn the five things brands must get right before opening a TikTok Shop.