TikTok Shop Ad Leaders: 10 Highest-Spending Brands

TikTok ad spend is often what separates passive sellers from aggressive market leaders. Between September 1, 2024, and February 28, 2025, these brands didn’t just show up—they paid to dominate. The data shows which players opened their wallets the widest to fuel TikTok Shop growth.

Why Ad Spend Matters

Big spenders don’t always win, but in a platform like TikTok, where visibility depends on momentum, investing in reach can be the edge. These brands spent millions on TikTok Shop ads to grab attention, secure creator placements, and trigger the algorithm into action.

1. Halara – $17.43M

Halara led the pack with the highest TikTok ad spend of any brand on the list. Known for its activewear and dresses, Halara's marketing budget allowed it to flood the feed with try-on hauls, influencer collabs, and UGC-heavy campaigns. The investment shows a serious intent to stay top-of-mind among fashion-forward shoppers.

2. The Lost Skills – $15.61M

One of the more surprising high spenders, The Lost Skills, targeted the DIY and homesteading niche with over $15 million in TikTok ad spend. Their ads leaned into lifestyle storytelling—seed kits, homegrown food, and slow-living vibes—which resonated deeply with TikTok’s cottagecore and sustainability communities.

3. Wavytalk – $15.47M

Wavytalk made its name in the beauty space with hair styling tools that deliver fast visual results. The brand backed this visual appeal with a strong TikTok ad spend, helping it amplify before-and-after demos and influencer tutorials that move units fast.

4. Goli Nutrition – $10.95M

Goli stayed consistent with its bright, scroll-stopping content for apple cider vinegar gummies. Their TikTok ad spend helped secure spots across wellness creators’ pages and kept their supplements in front of health-curious viewers, reinforcing their household-name status.

5. Comfrt – $7.87M

Comfrt’s cozy bedding may not scream virality, but $7.87 million in TikTok ad spend helped them carve a space through aesthetic room makeovers and ASMR unboxing videos. Their content invited viewers into calming home environments, and ads ensured they stayed visible.

6. MicroIngredients – $5.33M

With clean supplements and health-forward products, MicroIngredients spent over $5 million on TikTok ads. Their strategy leaned into “morning routine” videos and functional benefit content, backed by enough TikTok ad spend to keep them constantly in-feed.

7. Tarte – $5.05M

Tarte balanced strong organic engagement with a controlled ad strategy. Their $5.05 million TikTok ad spend supported launches, boosted creator GRWMs, and ensured new product drops reached makeup lovers across the feed.

8. MaryRuth’s – $5.04M

MaryRuth’s kept its ad budget lean but efficient. The brand’s TikTok ad spend of just over $5 million backed short, educational content and founder-led storytelling to spotlight their liquid vitamins for all ages.

9. Vevor – $4.97M

Vevor’s industrial tools might seem like an odd match for TikTok, but their investment paid off. With nearly $5 million in TikTok ad spend, they promoted straightforward demos and utility-driven content that performed surprisingly well on the platform.

10. Medicube – $3.45M

Medicube’s targeted tools and skin devices made waves thanks to smart content and strategic creators. Their $3.45 million TikTok ad spend focused on getting results-driven clips in front of skincare audiences, with just enough push to scale consistently.

What We Learned from the Top Ad Spenders

High TikTok ad spend doesn’t guarantee success, but it does buy attention, and for brands who know what to do with that attention, it converts. These ten brands understood how to match ad dollars with viral product stories, creator trust, and smart placements.

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