Blake Lively’s entrance into personal care with Blake Brown shows how celebrity influence continues to shape ecommerce beauty trends. The brand, still in its early stages, carries strong potential thanks to Lively’s fashion credibility and loyal following. Yet, while her image brings attention, the brand’s next move will determine if it can stand out in an already competitive market filled with celebrity-backed products.
For investors and retailers, Blake Brown is one to watch. Its success will depend on whether it can develop a signature product or a clear brand voice that resonates with shoppers beyond celebrity appeal.
Key Takeaways
- Blake Brown holds steady early-stage performance with a Charm Success Score of 58.90 and a Growth Score of 48.38.
- Social growth is led by Instagram (375K followers), while TikTok saw a sharp rise from 12K to 13.2K followers in early 2025.
- Website traffic remains inconsistent, showing the need for stronger conversion and engagement strategies.
- The brand’s audience is mainly U.S.-based (44.93%), with global interest from Italy, France, Brazil, and Canada, reflecting Lively’s wide appeal.
Blake Brown: Growth, Success, and Social Reach
Charm data shows that Blake Brown is in its early growth phase, performing steadily but with room for expansion. The brand currently holds a Charm Success Score of 58.90 and a Growth Score of 48.38, signaling moderate traction in ecommerce performance. These numbers indicate a young brand still finding its footing, yet supported by strong celebrity visibility.
On social media, Instagram remains its strongest platform with 375K followers, while TikTok has grown modestly from 12K to 13.2K between June 2024 and June 2025. This small but steady increase suggests early audience interest that could scale as the brand sharpens its messaging and product strategy.
With a median product price of $20, Blake Brown positions itself in an accessible price range that can appeal to a wide demographic. However, to convert Lively’s star power into long-term success, the brand will need to pair its visibility with innovation, possibly through a standout hero product or a viral TikTok moment that boosts its engagement and ecommerce traction.
Blake Brown: TikTok & Web Traffic Growth and Audience Demographics
Charm data highlights a recent surge in TikTok growth for Blake Brown. After months of slow movement, the brand’s follower count spiked sharply in spring 2025, climbing from around 12.2K to 13.2K within just a few months. This late uptick suggests that recent campaigns or influencer mentions may have begun to gain traction, helping the brand tap into TikTok’s strong beauty and personal care community.
However, web traffic tells a different story. After maintaining roughly 190K monthly visits through late 2024, traffic dropped dramatically at the start of 2025, showing a brief recovery in March before flattening again. This volatility indicates that while social visibility is rising, website conversion or sustained engagement remains inconsistent, which is a key area for improvement if the brand aims to strengthen its ecommerce performance.
In terms of audience reach, 44.93% of Blake Brown’s audience comes from the United States, with additional interest in Italy, France, Brazil, and Canada. The top cities include Los Angeles, New York City, Miami, Paris, and Cannes, markets known for trend-conscious consumers and strong influencer ecosystems. These demographics align closely with Blake Lively’s global appeal and suggest a foundation the brand could build on through targeted marketing and localized campaigns.
Blake Brown’s Brand Momentum
Charm’s data reveals that Blake Brown is still in the early stages of building a distinct identity in the personal care market. While the brand benefits from Blake Lively’s cultural influence and strong Instagram following, its moderate success and growth scores suggest that it has yet to find a defining product or campaign that drives consistent engagement and sales. The late rise in TikTok followers shows potential for future growth, especially if the brand leans into platform-specific storytelling and product-driven marketing.
For brands, investors, and retailers tracking celebrity-led launches, Blake Brown offers an example of how visibility does not always equal immediate ecommerce success. Sustainable growth depends on a clear strategy that blends celebrity reach with an authentic consumer connection.
Charm’s dataset tracks over 5 million DTC brands, delivering data-driven insights into performance, social reach, and product traction. From TikTok Shop trends to category-level analytics, Charm helps businesses identify which celebrity brands are truly leading in growth and engagement.
Download the full report to see how Blake Brown and other celebrity-founded brands rank in success and growth.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Sign up for the Webinar