Holiday Sales Strategy That Works: Insights from Real Data

What if a few optimizations could double your sales this Black Friday and Cyber Monday?

Charm analyzed data points from last year’s Black Friday winners and this year’s top-selling brands to uncover the hashtags, creators, content, and price points driving real sales—not just virality.

In this live session, Charm CEO Alex Nisenzon and Stephanie Tramicheck from The Tok Newsletter reveal how social data can tell you what to sell, when to sell it, and how to price it to capture consumer dollars during the holiday shopping season.

Even if you’re not selling on TikTok, this social data will provide invaluable insights into how consumer attention is shifting and what it means for your holiday strategy.

Join us on November 5th at 10 AM EST to get the insights you need to have a profitable Black Friday and Cyber Monday!

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QVC is doubling down on TikTok as a primary sales and engagement channel, blending its legacy in live selling with the platform’s viral potential. This shift comes as traditional TV viewership declines and social shopping continues to surge. Here’s what you need to know:

• QVC Group launched 24/7 TikTok livestreaming in April 2025, now running five TikTok channels and collaborating with 400,000 creators, driving over 100,000 new customers in Q2 2025 via TikTok Shop.
• 35 million livestream views have been recorded on QVC’s TikTok in under a year; the platform now hosts 75,000 QVC products that affiliates can promote and tag for commission.
• Super Brand Day in May 2025, paired with QVC’s “Age of Possibility” campaign, became its highest-viewed and most-engaged livestream, featuring celebrities like Hoda Kotb and Billie Jean King.
• QVC created a tiered loyalty program for TikTok creators, offering better commissions, exclusive product access, and rewards to top-performing affiliates to incentivize deeper participation.
• Despite a 7% revenue drop YoY in Q2 2025, QVC sees TikTok as its fastest-growing channel, resonating with both Gen Z and women 45+, proving social live shopping appeals across demographics.

Read the full article

QVC's TikTok Shop Sales Stats

QVC is transforming its live-selling strategy by embracing TikTok as a key platform for sales and engagement. The brand is blending its television roots with social commerce to connect with new audiences and strengthen its digital presence.

Charm data highlights how QVC is capitalizing on the live-selling movement, showcasing its growing presence and top-performing products on U.S. TikTok Shop between January and September 2025.

$35.1M

Total shop sales

In the past 9 months, the brand has continued to increase its TikTok Shop revenue, with the highest revenue month being September 2025 at $8.8M.

$1.1M

Sales of their top product

Their top-selling product during this time period was the Shark Steam and Scrub with Steam Blaster Technology.

$6.6M

Video ad spend

Their top video by sales is by the creator @toporganize and generated $331K as a result of $16K in video ad spend.

Want more DTC & TikTok Shop insights like these? Book a demo of Charm today.