Skims leveraged social commerce to capture holiday shoppers on TikTok. Here's what you need to know...
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Skims hosted its first live entertainment event, “Kimsmas Live!,” a 45-minute fully shoppable TikTok livestream on Dec. 3, hosted by co-founder Kim Kardashian and inspired by classic holiday variety shows.
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The event featured exclusive holiday deals, product bundles, and surprise celebrity guests, and was promoted by Kardashian across social media.
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Produced with OBB Media, the livestream was executive produced by Michael Ratner, Scott Ratner, Simone Spira, and Lana Womack, and directed by Emmy Award winner Sam Wrench.
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TikTok reports that nine in 10 users use the platform for holiday inspiration, while about 25% have purchased or plan to purchase gifts seen on TikTok; U.S. social commerce sales are projected to exceed $100 billion by 2026 and reach $137 billion by 2028, according to eMarketer.
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The livestream builds on Skims’ pop culture strategy, following partnerships with the NBA, WNBA, and USA Basketball in 2023, as well as the recent launch of NikeSkims with Nike.
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Other brands have been making use of TikTok Shop this holiday season, and the platform continues to attract major brands like Samsung U.S., Ralph Lauren, and Disney Store.
The Data Behind Skims
Skims is a fast-growing brand that has achieved success on its DTC website and is growing on TikTok Shop. Here are the Charm stats...
Skims: DTC Stats
Charm Growth Score: 86.51
Charm Success Score: 99.85
Fastest-Growing Channel: Facebook
SKIMS is creating the next generation of underwear, loungewear, and shapewear.
Skims: TikTok Shop Stats
$105.4K
Total shop sales YTD
From January 1, 2025, to December 16, 2025, Skims has generated just over $100K in U.S. TikTok Shop sales. Womenswear shops such as FeelinGirl, YIANNA, and Hsia-Bras are outperforming Skims as these top shops, selling shapewear and underwear, have each generated over $20 million in U.S. TikTok Shop sales YTD.
$64.9K
Total shop sales December MTD
Looking at sales from December 1-16, 2025 alone, December has already been Skims' top-selling month on the platform, as they've generated $64.9K so far.
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