TikTok Shop Heats Up Summer Sales with Live Price Matching

TikTok Shop is strengthening its position in ecommerce and live shopping with summer deals and new incentives like live price matching. Here's what you need to know:

• TikTok Shop will host “Deals for You Days” from July 7–19, offering up to 50% off across brands and categories.

• TikTok will provide cash back to livestream shoppers who find a lower price elsewhere on featured products during the campaign.

• TikTok Shop’s U.S. sales have more than doubled year-over-year, with 75% of users having purchased via livestream in the past year.

• 83% of TikTok users have discovered new products on the platform, and 70% have discovered new brands, demonstrating how the platform is a powerful brand discovery tool in addition to being a strong sales channel.

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Your Guide to Launching on TikTok Shop

“TikTok is the wild, wild west!” 🤠

We’ve heard it many times over.

“How am I supposed to successfully launch on this channel? It’s a completely different ecommerce game, and I don’t know the rules.”

We collaborated with The Tok Newsletter, the weekly newsletter that gives DTC brands a strategic edge on TikTok Shop, to give you everything you need to know about launching and driving sales on the platform.

We used Charm data to analyze the top-performing TikTok shops across key metrics, including
✅ Price point
✅ Ad spend
✅ Category growth
And so much more...

We put our data-backed insights into a comprehensive checklist so you can mirror the success of top-selling brands on the platform.

➡️ Get our FREE checklist, 5 Things to Get Right Before Opening Your TikTok Shop, and learn the data-backed insights you need to know before you launch on the platform.

Want more ecommerce and TikTok Shop insights like these to fill your pipeline with qualified brands or support your current customers? Request a demo of Charm today.