YSE Beauty is scaling rapidly after securing new growth capital to expand retail and ecommerce reach. Here’s what you need to know:
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YSE Beauty closed a $15 million Series A led by Silas Capital, with participation from L Catterton, Willow Growth Partners and Halogen Ventures, to fund expansion across all Sephora U.S. stores and accelerate direct-to-consumer growth.
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Founded by Molly Sims, the clinically tested skincare brand launched in 2023 after three years of R&D and is positioned for women 35+, inspired by Sims’ experience with hyperpigmentation and simplified routines.
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The brand has seen rapid traction, delivering 120% revenue growth in 2025 and projecting more than 80% growth in 2026, with revenue expected to reach nearly $30 million next year.
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YSE Beauty partnered exclusively with Sephora in June 2025 and expects to more than double its Sephora business while continuing strong ecommerce momentum.
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The brand has earned major industry recognition, including awards from Business of Fashion, Allure, Good Housekeeping, Marie Claire, Shape, Oprah, and InStyle, underscoring its credibility and product performance.
The Data Behind YSE Beauty
YSE Beauty makes skincare for women who are short on time. The products use simple routines and tested formulas that help keep skin healthy.
YSE Beauty
Charm Growth Score: 69.51
Charm Success Score: 79.57
Fastest-Growing Channel: Instagram
As a busy mom, Molly Sims wanted skincare that fit into a packed daily routine. She created YSE Beauty to offer a simple system that helps support healthy, glowing skin without taking extra time.
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