The New Role of 3PLs in a Tariff-Driven Supply Chain

As tariff rules shift, 3PL providers are now expected to do more than fulfill orders; they’re helping brands stay agile and protect margins in a volatile trade environment. Here's what you need to know:

• As of May, de minimis exemptions no longer apply to imports from China and Hong Kong, making many formerly duty-free shipments taxable, especially impacting brands reliant on low-cost, fast imports.

• Brands are reducing risk and managing cash flow by storing goods in bonded facilities, allowing them to defer duty payments until inventory is sold.

• Businesses are adopting multi-node fulfillment networks and sourcing from new countries to reduce risk, lower delivery times, and avoid single-country dependency.

• Merchants are implementing tariff surcharges, reclassifying SKUs, and adjusting customs declarations to avoid fees.

• Today’s 3PLs need to provide bonded/FTZ support, landed cost modeling, and policy-aware operations to help brands stay resilient, not just reactive, in a rapidly changing landscape.

Read the full article

Prospecting for 3PLs in 3 Steps 

Now more than ever, 3PLs will need to showcase how they can support DTC brands amid tariff volatility. Charm has made it easy for 3PLs to search for new brands, ensure they meet key criteria, and reach out to them to close new business. 

1. Customize your brand search with precise filtering

Filter by product category, product count, Charm Growth Score, revenue estimate, demographics, ad count, social engagement, and more to find the brands you’re looking for within a few clicks.

2. Dive deeper into each brand's growth & success

Make sure each brand is a good fit for your business based on their audience locations, countries they ship to, growth, and more. You can even sync this data to your CRM to ingest it however you'd like.

3. Reach brands with verified contact data

Once you have your list of prospects, reach out to them with our verified contact data. Filter contacts by relevant departments & titles, and sync the contacts to your CRM. We have over one million brands with verified contacts in our system. Reach out to them with persaonlized messaging based on the data you've learned about them within Charm.

Not a customer and want to get started? Book a demo with Charm today.