Brands using one-click purchasing

One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining the buying process and reducing friction at checkout. It’s proving to be a powerful tool for improving conversions, boosting repeat business, and enhancing the mobile and customer experience. Here's what you need to know:

• By eliminating multi-step checkouts, one-click purchasing increases conversion rates and reduces drop-offs, raising customer spending by up to 28.5%, according to Cornell research.

• Click-to-buy improves customer experience and retention by enabling faster transactions and personalized marketing based on tracked purchase behavior.

• With 57% of ecommerce sales coming from mobile, one-click purchasing simplifies checkout through integrations with Apple Pay, Google Pay, and social platforms, improving speed and convenience.

• A seamless checkout boosts satisfaction, as 32% of consumers abandon brands after one poor experience, making streamlined buying a critical factor in long-term success.

• To succeed, businesses must clearly display fees, shipping, and return policies upfront, use secure payment processors, and tailor the feature to lower-cost, impulse-friendly products for best results.

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The Fastest-Growing Brands Using Google Pay/Apple Pay/Amazon Pay

We used Charm's Prospector to search for brands that are using Google Pay, Apple Pay, and/or Amazon Pay and sorted them based on how fast they are growing according to the Charm Growth Score.

These brands have adopted the one-click purchasing strategy to drive sales and are showing strong momentum across social media, ecommerce traffic, and online visibility.

8 Sheep Organics leads with a Charm Growth Score of 89.09, driven by consumer demand in the wellness space and strong Instagram engagement at 134,867 followers. GoSun, known for solar-powered home products, ranks second in growth with a score of 85.59, reflecting its traction in the home improvement and garden segment.

TwoJeys, a fashion-forward accessories brand, stands out with the highest Instagram following at 564,179 and a standout Charm Growth Score of 85.12. UK Planet Tools (power tools) and Ritzenhoff (crystal drinking glasses) are also seeing solid growth with scores of 85.00 and 83.71, respectively.

Want more ecommerce insights like these to fill your pipeline with qualified brands? Request a demo with Charm today.