PayPal has officially launched Pay With Crypto, a major step toward integrating digital currencies into everyday commerce. Here's what you need to know:
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PayPal customers can now pay using over 100 cryptocurrencies, including Bitcoin and Ethereum, at millions of merchants globally. The system converts crypto to local currency instantly at checkout.
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PayPal targets cross-border transactions, reducing fees by up to 90%, particularly benefiting small businesses facing high international payment costs.
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Sellers receive local currency like any other payment method. This shields them from crypto price volatility and simplifies backend processing.
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This launch follows PayPal’s recent partnership with Coinbase, which offers crypto rewards for using PYUSD (PayPal's stablecoin), and new incentives in its app to manage digital assets.
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The feature is launching first in the United States, with plans to expand to other countries, signaling PayPal’s commitment to normalizing crypto payments.
Fastest-growing brands using Paypal
We used Charm data to identify the brands using Paypal and sorted them based on growth according to their Charm Growth Score. This multidimensional metric measures the growth of the brand across website traffic, social media followers, and more. It can be used as a percentile to show that the brand is growing X% faster than the other brands in their product category.
7th Avenue
Charm Growth Score: 98.04
Charm Success Score: 79.21
Fastest-Growing Channel: Web Traffic
Audience Demographic Skew: Female, age 25-34
Employee Count: 31
Year Founded: 2022
7th Avenue: luxury design meets function. Shop "The World's Greatest Modular Sofa" featuring endless modularity, water-repellent & stain-resistant fabrics, removable & washable covers, adjustable back cushions, and more.
KIKO MILANO
Charm Growth Score: 97.29
Charm Success Score: 80.00
Fastest-Growing Channel: Facebook
Total Funding: $93.1M
Employee Count: 3,251
Year Founded: 1997
Discover Kiko professional make-up, with eye, lip and face lines, as well as skincare treatments.
Skullcandy
Charm Growth Score: 96.66
Charm Success Score: 80.00
Fastest-Growing Channel: Web Traffic
Audience Demographic Skew: Male, age 24-34
Employee Count: 248
Year Founded: 2003
We Are Skullcandy. We don't want you to just listen to music, we want you to feel it. Shop our selection of headphones, earbuds, gaming headsets, speakers, and accessories.
Nugget
Charm Growth Score: 96.32
Charm Success Score: 79.56
Fastest-Growing Channel: Web Traffic
Audience Demographic Skew: Female, 25-34
Employee Count: 44
Year Founded: 2014
Nugget is a kids furniture company with a mission of making furniture for growing imaginations. For us, furniture isn't just something to sit on.
Ooni
Charm Growth Score: 95.68
Charm Success Score: 79.89
Fastest-Growing Channel: Web Traffic
Audience Demographic Skew: Male, age 25-34
Employee Count: 263
Year Founded: 2013
From wood-fired flavor to gas-powered reliability, Ooni's range of portable outdoor pizza ovens means great pizza in your backyard or beyond.
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