How Viral Products Translate to TikTok Shops Sales

If you’re still wondering how to choose the right viral product, the latest U.S. TikTok Shops sales data offers undeniable proof that viral potential converts into serious revenue, especially when influencers are part of the equation. Charm data from September 2024 to February 2025, the top 5 products on US TikTok Shop collectively generated over $68 million in revenue, powered by video views in the hundreds of millions.

These products not only had massive reach, they also had the backing of strategic influencer promotion and repeat consumer interest.

Top 5 Products by Revenue in the Last 6 Months

Let’s break down what made these products dominate US TikTok Shops sales:

1. 3 Bottles of Goli Ashwagandha & Vitamin D Gummies

This product stood out because it tapped into the massive, growing interest in daily wellness and stress relief. The Ashwagandha + Vitamin D combo provided both trendy and familiar health benefits, and Goli's established credibility helped build trust. The use of nine influencers to promote the product drove $1.5M in sales, contributing to a total revenue of $ 19.4M. With 67.1M total views, this product had the visibility and creator backing to scale quickly.

2. Cata-Kor NAD Advanced 500mg - NAD+ Supplement

This supplement succeeded by offering a high-value promise: energy, brain health, and anti-aging—all buzzworthy topics on wellness TikTok. The brand used just four influencers, but they were effective, driving $2.1M of its $12.6M in total revenue. With 68.8M total views, the product’s success shows that targeted creator messaging with science-driven framing can convert well.

3. Goli Ashwagandha & Vitamin D Gummies (Single Bottle) 

Goli’s single-bottle SKU performed almost as strongly as the 3-pack, proving that having a lower-cost, entry-level option is a smart play. This format helped onboard new customers who were curious but hesitant to commit to a bundle. With nine influencers contributing to $1M in sales, the product totaled $12.4M in revenue and earned 75.3M views. Consistency and accessibility were key to this version’s strong performance.

4. Wavytalk Blowout Boost Ionic Thermal Brush

This brush's clear visual transformation from flat hair to voluminous blowout made it an instant TikTok hit. Its success hinged on its ability to shine in fast-paced videos, with creators showing jaw-dropping results in seconds. Nine influencers backed the product, contributing $5.9M of the $12.1M in total revenue. One creator, @Danielleathena, alone generated $2.4M in sales. The campaign also racked up a massive 247M total views, showing the unmatched power of visual appeal.

5. DAILYLIFE Shiatsu Neck and Back Massager 

A perfect example of a "problem-solving" product with universal appeal, this massager was easy for creators to demonstrate, making it ideal for TikTok. Its comfort-first narrative resonated well with everyday users. With support from 20 influencers, who drove $4.5M in sales, the product reached a total of $11.9M in revenue. Backed by 100M total views, its viral success was a result of high relatability and strong creator reach.

What This Means for Sellers

The secret behind the top TikTok Shops sales in the US isn't just offering a good product—it’s offering a product that performs exceptionally well in video-first formats. TikTok rewards content that grabs attention quickly, showcases transformation, or delivers instant value. Whether it's a glow-up, a before-and-after demo, or a relatable solution to a daily problem, these are the hooks that trigger virality.

But having a product that performs on video is only half the story. What takes US TikTok Shops sales from good to great is amplification, specifically through creators. When those short, impactful videos are backed by trusted influencers who already know how to engage their audience, the effect multiplies. Creators bring reach, authenticity, and momentum. And when they consistently demonstrate a product's value, especially one that aligns with their niche, the result isn’t just visibility—it’s exponential growth in sales.

The Role of Influencers in Viral Product Success

The influence of @Danielleathena on the Wavytalk brush campaign is a perfect case study. Of the $5.9 million in influencer-attributed sales, she alone drove $2.4 million. That’s a level of conversion that speaks to trust, consistency, and platform-native content.

If you're evaluating viral potential, look at what influencers are already promoting—and how well they’re converting. The data proves that successful creators aren’t just making content—they’re moving product.

What We Can Learn from TikTok’s Highest-Grossing Products

These numbers offer a clear signal: viral products paired with the right creator strategy can dominate TikTok Shops sales. If a competitor’s product is already gaining traction, don’t just copy—study the angle, watch the video style, and identify the value prop that made it stick.

Success on TikTok isn’t magic. It’s a repeatable formula of product-market fit, video-first storytelling, and creator amplification.

Want more breakdowns like this? Download the full report to uncover more data-backed insights that help you win on TikTok Shop.