Get In-Depth TikTok Shop Data from Charm

Social commerce is the future of retail. Studies show that social commerce sales in the U.S. are projected to reach $79.64 billion by 2025 (eMarketer), with platforms like TikTok Shop leading the charge.

As consumers increasingly turn to social media for product discovery and purchases, businesses that leverage these platforms are well-positioned to capture a larger share of the market. TikTok Shop's unique ability to integrate social interaction and commerce makes it a critical channel for retailers, investors, brands, and others looking to stay competitive in the evolving digital landscape.

Overall, companies need in-depth TikTok Shop data to be on the frontier of brand discovery and analysis and make the right business decisions.

Get Comprehensive TikTok Shop Data from Charm

Charm is thrilled to announce the addition of TikTok Shop data to our extensive data portfolio. This new data set allows our clients to tap into the fast-growing social commerce landscape on TikTok, providing valuable insights into consumer behavior, brand performance, and market trends. With this data, businesses can make more informed decisions, optimize their strategies, and stay ahead of the competition.

Private Equity Firms Analyze Trends for Investment Opportunities

One of the key features of Charm is its ability to provide in-depth category-specific TikTok Shop data. This functionality allows users to discover the top-performing categories and sub-categories, giving them a detailed view of what's trending on TikTok Shop.

By analyzing this category data and going further into the specific shops and products, businesses can uncover market opportunities and assess category growth rates. Hedge funds, private equity firms, and aggregators use this TikTok Shop data to identify emerging brands that are gaining traction and that could be a good fit for investment opportunities. By analyzing this data, investors can make informed decisions about where to allocate capital for maximum returns. 

Brands Use Shop-Specific TikTok Data to Benchmark Their Performance

Another powerful tool provided by Charm is the TikTok Shop-specific data. This feature offers insights into revenue on multiple levels, including category, shop, product, and SKU. By tracking these metrics, businesses can identify consumer behavior trends and brand performance over any given time period. This level of granularity enables brands or retailers to fine-tune their strategies, whether they are looking to optimize a specific product line or to better understand their competition within a particular category.

Brands can also use TikTok Shop data to benchmark their performance against competitors and identify opportunities to sell more effectively on the platform. This data-driven approach helps brands refine their TikTok Shop strategies and increase their market share.

Retailers Analyze Consumer Trends for Merchandising & Product Promotion

With in-depth insights on the category, shop, and even product level on TikTok Shop, retailers have the crucial data they need to understand consumer trends. Retailers leverage this data to understand what types of products are resonating with consumers and selling in the moment. They then can match their own catalog to what is selling well and promote these particular products. By tracking these shopping trends, retailers can optimize their merchandising strategies to align with current consumer preferences and set up their retail organization for success.

Manufacturers Analyze Product-Level Sales & Revenue on the TikTok Shop Platform to Inform Product Development

Charm also offers robust analytics for product sales and revenue, giving users access to data on over  100 million products sold on TikTok Shop. This includes detailed insights into the top-selling products based on revenue, units sold, and month-over-month growth. Manufacturers can use this information to identify the best-performing products and emerging trends, helping them to capitalize on new opportunities for product development. 

Get Access to TikTok Shop Data Now

Unlock the power of TikTok Shop data with Charm and stay ahead in the dynamic world of social commerce. To learn more and see how this data can transform your business, book a demo today: Get access to TikTok Shop data now.