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Klarna Expands Reach with Google Pay Integration

Klarna, a "buy now, pay later" service for interest-free payments, integrated with Google Pay to expand its payment offerings in the U.S., giving users greater flexibility at checkout while helping merchants boost conversions and loyalty. Here's what you need to know:

  • U.S. consumers can now access Klarna’s payment options directly within the Google Pay ecosystem.

  • The Pay in 4 service splits purchases over $35 into four equal, interest-free payments; monthly plans are also available with 0% APR starting options.

  • The integration gives users more payment choices and allows merchants to reduce cart abandonment and drive sales.

  • Klarna’s system includes real-time underwriting and spending safeguards to encourage budget-friendly, transparent usage.

  • The partnership aligns Klarna’s mission with Google Pay’s reach, meeting consumer demand for control, convenience, and payment variety.

Read the full article


3 Fast-Growing Brands Using Klarna

We used Charm's Prospector to search for brands by the technology they are using and find brands currently using Klarna as a payment option. Then, we ranked them by how quickly they're growing, based on the Charm Growth Score.

 

1. Our Place

Category: Housewares and Appliances

Charm Growth Score: 97.87

Charm Success Score: 99.17

Fastest-Growing Channel: Web Traffic

Our Place creates thoughtfully designed cookware that brings people together through home cooking. Each piece blends function, beauty, and cultural inspiration for everyday use.

 

2. Crocs

Category:  Footwear (Athletic and Fashion)

Charm Growth Score: 90.04

Charm Success Score: 99.95

Fastest-Growing Channel: Online Resellers

Crocs offers lightweight, comfortable footwear known for its iconic clogs and versatile styles. Designed for everyday wear, Crocs combine functionality with a bold, playful aesthetic.

 

3. Peppermayo

Category: Apparel and Accessories

Charm Growth Score: 87.64

Charm Success Score: 99.40

Fastest-Growing Channel: TikTok

Peppermayo is the ultimate destination for women’s fashion online. Shop trendy clothes, accessories, footwear, beauty & more!

 

Want more ecommerce insights like these to fill your pipeline with qualified brands? Request a demo of Charm today.

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