Inside Calpak’s First-Ever Kids’ Collection

Calpak is expanding into the kids' category with a new collection of backpacks, lunch bags, and accessories designed for both practicality and playfulness. Backed by strong demand, the launch is part of a larger strategy to grow with its maturing customer base. Here's what you need to know:

• Calpak is releasing a line of backpacks, lunch bags, pencil cases, and plush bag charms, available online and in its LA store, just in time for back-to-school.

• The launch targets Calpak’s core customers (ages 25–35) who are now parents, leveraging loyalty and growing demand seen in their earlier baby gear launch.

• A waitlist of 10,000 sign-ups before launch signals high consumer interest; Calpak similarly saw success with the launch of its baby collection.

• Products were co-developed with kids and parents, focusing on security elements (AirTag pockets, reflective straps), comfort, and weight distribution.

• The brand is marketing via social media and in-store events, with plans to release more colors, seasonal plush toys, and possibly licensed character versions later this year.

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CALPAK Growth and Success

Here's what Charm data tells us about Calpak's growth and success.

Charm Growth Score: 80.43

Charm Success Score: 78.98

Fastest-Growing Channel: Web Traffic

CALPAK is your go-to destination for all things travel. Since 1989, CALPAK has been making luggage, backpacks, duffels and accessories for the modern traveler.

3 Brands Like CALPAK

We used Charm's "Similar Brands" tab to identify three brands like CALPAK. These brands stand out for their creative identity, fashion-forward aesthetic, and loyal fan base.

1. Db

Charm Growth Score: 77.63

Charm Success Score: 98.56

Fastest-Growing Channel: Online Resellers

Db creates sleek, functional travel bags and accessories designed for life on the move. Blending Scandinavian design with durability, Db helps travelers move smarter and explore more.

2. Pakt

Charm Growth Score: 68.41

Charm Success Score: 95.09

Fastest-Growing Channel: Social Advertising

Pakt One is a minimalist carry-on designed by experienced travelers. Our responsibly sourced gear is built to inspire conscious travel and environmental action.

3. Hudson Sutler

Charm Growth Score: 64.95

Charm Success Score: 92.36

Fastest-Growing Channel: TikTok

Hudson Sutler is an American made lifestyle brand that designs classically inspired and customizable bags, backpacks and accessories.

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