Good Dye Young by Hayley Williams: DTC & TikTok Shop Sales Insights

Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian O’Connor. Built on a foundation of self-expression, the brand challenges traditional beauty standards with bold, semi-permanent hair color that encourages people to celebrate individuality. From the start, it has been more than a product line. It is a community that views hair as a canvas for identity, artistry, and belonging.

For retail and ecommerce teams, this profile looks beyond likes and headlines. It also incorporates Charm’s proprietary Growth Score to measure velocity in growth across social media, ad count, estimated revenue, website traffic, and more.

Alongside that, the Charm Success Score (rated 0 to 100) captures lasting performance by analyzing social engagement, reseller distribution, and web traffic. Combined, these metrics highlight whether Good Dye Young’s momentum is a passing spike or a foundation for sustainable growth.

Key Takeaways

• Good Dye Young blends celebrity influence with community-driven branding, built on self-expression and creativity.
• The brand holds a Charm Success Score of 91.11 and a Charm Growth Score of 74.07, showing both stability and scaling power.
• TikTok Shop sales reached $27K from August 2025 to July 2026, with the Hot Pink Semi-Permanent Hair Dye Bundle as the top-selling SKU.
• Social media presence is strong, especially TikTok with 777K followers, signaling an engaged audience and room to scale ecommerce sales.

Good Dye Young: Growth, Success and Social Reach

Good Dye Young’s performance metrics show a healthy balance of traction and resilience. With a Charm Growth Score of 74.07, the brand is expanding at a steady pace. Its Charm Success Score of 91.11 points to durable staying power, backed by strong engagement, reseller activity, and traffic strength.

The brand’s social reach highlights where its community thrives. TikTok leads the way with 777K followers, up from 733K a year earlier, reinforcing the platform’s importance for beauty and identity-driven brands. Instagram counts 338K followers, up from 308K a year earlier, while Facebook holds 115K followers. This cross-platform presence ensures reach across different audience segments, with TikTok as the clear driver of discovery.

Good Dye Young’s TikTok Shop Sales Performance

From August 2025 to July 2026, Good Dye Young generated $27K in TikTok Shop revenue. While relatively small compared to category leaders, the data reveals meaningful insights.

Sales held relatively flat from August through March, staying around $1K or below each month and dipping to their lowest point in December. Momentum shifted sharply in April, and revenue climbed every month after that, closing July above $7K. This breakout suggests that when Good Dye Young captures attention, it can build on that momentum rather than fade, though sustaining this pace remains the next opportunity.

The top-selling product was Good Dye Young’s Hot Pink Semi-Permanent Hair Dye Bundle, which alone contributed $4.1K from August 2025 through July 2026. This signals that vibrant, expressive shades resonate most with TikTok’s beauty audiences, offering a clear path for scaling best-performing SKUs through creator content and strategic promotions.

Good Dye Young’s Impact on Celebrity Brands

Good Dye Young illustrates how celebrity-backed ventures can move beyond cultural influence to measurable ecommerce success. With strong engagement metrics, a high Charm Success Score, and consistent traction across TikTok, the brand has proven it can convert community energy into real performance. The TikTok Shop revenue trend also shows a clear breakout in spring 2026 after months of flat sales, a signal that opportunity lies in turning this recent acceleration into long-term gains.

Charm’s dataset tracks over 5 million DTC brands, helping retailers, agencies, 3PLs, and investors pinpoint which celebrity brands are scaling sustainably. From TikTok Shop analytics to brand-level performance, these insights provide the clarity needed to separate hype from staying power.

Download the full celebrity brand report to get full insights into celebrity brands and how they rank in terms of success.