The TikTok Shop is moving fast. New brands go viral overnight. Trends change by the hour. If you're not tracking it, you're missing out.
Charm helps you spot what’s taking off before your competitors do. It shows you the brands and products gaining traction so you can move early and act with confidence.
How Charm Uncovers Winning Brands and Products on TikTok Shop
Trends on TikTok don’t wait. Charm helps you keep up. Charm provides in-depth analytics for TikTok Shop, offering real-time insights into product sales and revenue across millions of products. It breaks down what’s trending, what’s performing, and where the opportunities are so businesses can act fast and smart.
In-Depth Category Data
Charm shows which categories and subcategories are growing on TikTok Shop. You’ll see which niches are accelerating, where demand is rising, and which segments are cooling down. This helps you focus on categories with momentum and avoid wasting time and budget on declining areas.
View Product Sales & Revenue
Charm gives you access to product-level performance across over 100 million listings. You can view revenue, units sold, and growth trends for each product. Whether you're tracking a breakout item or looking for consistent sellers, this visibility lets you spot winning products with proof, not guesses.
Get Shop-Specific Data
Beyond categories and products, Charm drills down into shops and SKUs. You can see how individual sellers are performing, which of their listings are driving revenue, and how performance changes over time. This helps you benchmark, analyze competitors, or source inspiration from proven storefronts.
Get Daily Sales Data
Charm updates every day. That means you don’t just see monthly or weekly trends, you see how fast a product is gaining traction. Whether it's a sudden spike from an influencer post or a steady rise in interest, you get the data in time to act. It’s the edge you need to stay relevant and ahead.
Hashtag Trend Data
Charm is the only social listening platform that attributes real revenue back to social trends. By tracking hashtags by views and revenue over time, users can see what is trending on TikTok Shop, which trends are growing, which trends are fading, which trends are emerging, and which trends are driving the most revenue. You can also see the top-selling brands and products associated with these trends, so you know the real sales impact.
Improve Product Assortment with Real-Time TikTok Data
Stocking the right products isn’t guesswork, it’s a data-backed strategy that starts with knowing what’s performing right now. Charm gives you access to real-time sales data across millions of TikTok Shop products. This includes volume sold, revenue generated, and growth rates broken down by product category, campaign, and creator activity.
From a merchandising standpoint, shop-level and SKU-level insights are essential for building a high-performing assortment. Charm lets you see how individual sellers perform over time, which of their products drive sales, and what strategies they use to succeed. This makes it easier to benchmark against top sellers, source products with proven momentum, and build a catalog grounded in sales performance, not assumptions.
Understanding what categories are growing or shrinking is key to stocking smarter. Charm helps you identify demand shifts across TikTok Shop by highlighting fast-growing and underserved segments. This enables your team to align inventory with what buyers are actually shopping for, not just what looks good on a trend report. Use it to stay one step ahead, avoid overcrowded categories, and bet on what’s next.
By identifying underperformers early, you avoid wasting shelf space or ad spend. Instead, you can double down on trending items while the momentum is still strong. Whether you're a DTC brand, marketplace, or retailer, Charm helps you build a product mix that’s timely, relevant, and built to sell.
Find High-Performing Influencers with Proven Sales Impact
Not all influencers move the needle. Some generate likes, while others drive actual sales. Charm helps you separate the two.
With real-time TikTok Shop data, Charm shows which influencers are tied to products that are trending in both views and revenue. You can drill into their ad performance, category impact, and the products they consistently help sell. This gives you a clear view of who’s performing, and who’s just posting.
Access Creator Analytics
Charm’s creator analytics are built to go beyond follower counts. You can see which influencers are tied to product sales, how their content converts, and what product categories they consistently succeed in. These insights are tied directly to TikTok Shop data, giving you measurable proof of ROAS.
Whether you're scouting creators in beauty, fashion, gadgets, or wellness, you can sort by performance history, sales volume, or engagement-to-conversion ratios. This helps you pick influencer partners who actually drive results, so you're not gambling your ad budget on empty impressions.
How Charm Translates TikTok Insights into Real Business Results
Charm doesn’t just collect data, it helps you translate it into real business results.
- Faster trend detection: Track top-performing products, ad spend, and influencer impact across millions of SKUs to spot rising trends early. Charm’s daily sales data ensures you’re always seeing the latest revenue patterns across categories, shops, and products.
- Smarter merchandising: Use category-level and shop-specific sales insights to prioritize high-performing items, avoid stockouts, and confidently drop underperformers. Make every SKU count.
- Higher engagement: Surface brands and products already gaining traction with TikTok audiences. This improves product visibility and ensures you're aligned with consumer interest.
- Better conversions: View ad spend insights to understand what products are being promoted and which ones are converting. Align inventory, ad strategy, and influencer partnerships based on real-time, validated performance data.
Charm Makes TikTok Brand Discovery Fast and Data-Driven
Success on TikTok Shop isn’t a guessing game, it’s about reading the signals before they peak. Charm shows you the products, brands, creators, trends and ad strategies driving actual results. From category trends to SKU-level insights, you get the full picture to act fast and smart.
Whether you're curating products, scouting influencers, or allocating budget, Charm equips you with the data that turns insight into action. Stay ahead of trends, make sharper decisions, and drive more conversions, because in TikTok commerce, timing and clarity are everything.
Get further insights into brands in any ecommerce category when you book a demo with Charm.io today.
Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find ecommerce insights with Charm.
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