Founded by pop star Ariana Grande, REM Beauty has built its identity around vegan-friendly and cruelty-free formulas that deliver high performance. The brand quickly gained attention through Grande’s influence, but continues to be measured by more than star power.
Charm analytics can see how fast REM Beauty is scaling through TikTok Shop sales, estimated revenue, and demographic reach. Combined with the Charm GrowthSuccess Score (rated 0 to 100), which captures signals like social media engagement, reseller distribution, and website traffic, this ranking offers a fact-based view of its progress.
Key Takeaways
- REM Beauty achieved over $374K in TikTok Shop revenue in the first half of 2025.
- Charm Scores show high performance: Success 99.47 and Growth 88.19.
- Social reach spans 2.2M Instagram, 1.9M TikTok, and 123K Facebook followers.
- Sales fluctuate but viral products like Drip Glossy Balm drive renewed momentum.
REM Beauty by Ariana Grande: Growth, Success and Social Reach
Launched in 2021, REM Beauty tapped into Ariana Grande’s strong Gen Z and millennial following to make an immediate impact. By mid-2025, the brand generated $374K in TikTok Shop revenue within just the first half of the year. Its Charm Success Score of 99.47 and Charm Growth Score of 88.19 place it among the strongest performers in the celebrity beauty space.
Social reach has played a key role in this success. REM Beauty has built a community of 2.2 million Instagram followers, 1.9 million TikTok followers, and 123K on Facebook. From June 2024 to June 2025, Instagram followers grew from 2.22M to 2.29M, signaling steady engagement. Viral launches like the Drip Glossy Balm show how the combination of Grande’s cultural influence and carefully developed products keeps the brand in the spotlight.
With an estimated annual revenue range of $1M–$10M, REM Beauty demonstrates how a celebrity-founded brand can evolve beyond hype into a sustainable ecommerce business.
REM Beauty: TikTok Shop Sales Performance
From January to June 2025, REM Beauty generated $374,421 in TikTok Shop revenue, confirming its strong position in the beauty category. The Drip Glossy Balm stood out as the best-selling item, bringing in $64,415 during this period, showing the brand’s ability to create viral hero products.
The monthly revenue trend highlights both challenges and resilience. January opened with the highest sales, peaking at over $1.6M, but revenue tapered off sharply in February and March before stabilizing in April and May. By June, sales rebounded to over $600K, suggesting renewed momentum driven by product pushes or seasonal campaigns.
This pattern illustrates how REM Beauty benefits from viral moments and Grande’s influence but also faces the volatility typical of TikTok-driven sales. Consistent product launches and social media engagement appear crucial to keeping revenue growth steady.
Where Celebrity Brands Show Their True Impact
REM Beauty demonstrates how celebrity-led brands can grow beyond hype when backed by strong products and a loyal audience. Ariana Grande’s influence sparked the initial momentum, but the brand’s TikTok Shop revenue, high Charm Success Score of 99.47, and viral products like the Drip Glossy Balm highlight its staying power. While sales can fluctuate, consistent engagement and product innovation keep REM Beauty competitive in a crowded beauty market.
Charm tracks over 5 million DTC brands, combining TikTok Shop performance, social metrics, reseller distribution, and website traffic into clear, measurable insights. For retailers, investors, and ecommerce operators, this creates a reliable way to understand which celebrity brands are sustaining growth and which may struggle to keep pace.
Download the full report to get full insights into celebrity brands and how they rank in terms of success.
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