Mammoth Brands has acquired DTC baby care brand Coterie in a strategic move to grow its personal care offerings. Here's what you need to know:
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Mammoth Brands has acquired baby care brand Coterie for an undisclosed sum, with a source suggesting the deal could value Coterie at over $1 billion through cash, stock, and contingent consideration.
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Coterie posted over $200 million in net sales in 2024, marking a 60% year-over-year growth. Since launching in 2019, it has sold more than 700 million diapers, mostly through DTC channels.
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Coterie CEO Jess Frenchman Jacobs and President Grace Weingard will remain in their roles, with the executive team continuing to operate independently under Mammoth’s ownership.
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With Mammoth’s support, Coterie aims to scale its business and expand its product offerings. It currently sells through its own site and major retailers like Amazon, Whole Foods, Wegmans, and Babylist.
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Formerly Harry’s Inc., Mammoth Brands rebranded in 2024 to reflect its acquisition-driven growth strategy. The Coterie deal is its second major acquisition after purchasing Lume in 2021.
The Data Behind DTC Brand Coterie
The acquisition of Coterie signals Mammoth’s continued ambition to dominate high-growth DTC categories, following the success of Lume, Flamingo, and Mando.
Coterie
Charm Growth Score: 82.34
Charm Success Score: 77.77
Fastest-Growing Channel: Instagram
Coterie creates high-performing diapers and baby wipes for parents who expect the best. Ultra-absorbent, fast-drying, and made with clean, gentle materials.
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