The Top 10 Fastest-Growing DTC Shampoo Brands

With the rise of social media, companies and brands are able to reach customers all across the globe.

Furthermore, this accessibility has fostered growth in the ecommerce industry, and direct-to-consumer (DTC) brands of all shapes and sizes continue to reap the benefits.

DTC beauty and shampoo brands are some of the most popular DTC brands, especially among younger shoppers. Consumers are increasingly conscious about products’ effects on their hair and skin and some prefer DTC brands that boast specific benefits.

Here’s our top ten list of the fastest-growing shampoo brands in today’s market.

The Top 10 Fastest-growing DTC Shampoo Brands

We’ve compiled this list by using Charm.io and Charm.io’s Growth score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time

1. Sol de Janeiro

Sol de Janerio captures the beauty of Brazil in a jar with their award-winning skin, shampoo, and body care products. Their body-loving products have delicious gourmand fragrances and luxurious textures to touch all the senses. With easy returns and free samples with every order, Sol de Janerio wants to celebrate everything that makes its consumers unique.

2. JVN Hair

Powered by sustainable, science-backed formulas for silicone-free, salon-level results that improve hair instantly and over time, JVN Hair is haircare for all. Founder Jonathan Van Ness combined the best in effective and clean ingredients to create an innovative, first-of-its-kind hair collection that celebrates hair health and the uniqueness of each person. As one of the top shampoo brands, JVN Hair is silicone-free, sulfate-free, cruelty-free, color safe, and vegan.

3. Mielle Organics

These organic, skin and hair care products are made with natural ingredients for healthier results. Founded by Monqiue Rodriguez in 2014, Mielle Organics offers ten collections and is distributed in more than 87 countries and in more than 100,000 stores across the U.S.

4. Spoiled Child

Spoiled Child offers a new era of intelligent skin and hair products that refuse to take aging seriously. Their spectrum of obsessively tested and best-in-class products are fully customized to match different consumers using their proprietary machine learning system, Spoiledbrain. They are devoted to preserving the planet with their recyclable capsules, refillable glass bottles, and sustainable packaging.

5. Vegamor

With award-winning, vegan, and plant-based hair, lash, and brow products, Vegamor promises fuller-looking hair, longer-looking lashes, and bold brows. Products are developed with four core pillars in mind: bioavailability, clean, 100% vegan ingredients, holistic hair wellness, and science-backed results. Vegamor also creates direct, fair-trade partnerships to ethically harvest their high-quality natural actives.

6. Kitsch

Female-founded and owned, Kitsch is a beauty powerhouse brand built on positivity and pure hard work. Their goal is to create a support system that gives consumers a boost any time they need it, allowing them to treat themselves well and do their best every day. Kitsch sells a full range of shampoo and beauty favorites in over 20,000 retail locations in twenty-seven countries around the world.

7. Glaze Hair

Glaze Hair is determined to help hair obsessives get the best hair of their lives. Glaze Hair’s Super Gloss is this haircare brand’s product for vibrant color, mirror glaze shine, and extraordinary softness. It is 100% vegan, cruelty-free, paraben-free, sulfate-free, silicone free, and recyclable. Glaze Hair is determined to help hair obsessives get the best hair of their lives.

8. Shopinala

Led by La La Anthony, Shopinala invites consumers to discover their incredibly popular line of hair care products and shampoos. Their products were conceived to counter dull hair days with high-impact and nourishing formulas. They aim to revive consumers’ locks from the crown down. Products are free of silicones, phthalates, and parabens, use a vegan formula, and are leaping bunny certified.

9. Moroccanoil

Creators of the original Moroccanoil Treatment, Moroccanoil offers luxury hair care and body care products. Their full line is infused with nourishing antioxidant-rich argan oil to empower beautiful transformations and inspire confidence. Moroccanoil’s award-winning formula creates long-lasting smoothness, increases manageability, speeds up blow-dry time, and boosts shine.

10. IGK Hair

IGK Hair was founded by renowned hairdressers to present styling and shampoo products for the modern generation. Their products are vegan, gluten-free, and cruelty-free to give consumers salon-worthy results, no matter what their hair goals are. IGK Hair uses seven different fragrances, each one emoting a feel for different cities and neighborhoods.

If you’d like to know even more information about these top shampoo brands, start a free Charm account. You’ll get access to Charm.io, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.

You’ll also have the chance to sign up for our monthly Charm webinar where our Customer Success Managers will show you how Charm can grow your business even more.

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