TikTok Shop Revenue Leaders: 10 Highest‑Earning Brands

TikTok Shop revenue crowns the winners. The Charm data list shows which brands turned casual swipes into record sales from September 1, 2024 to February 28, 2025. In just six months, the top ten pulled in a combined $292.96 million. That haul proves TikTok Shop has shifted from a fun distraction to a serious sales engine.

Top 10 Brands Based on TikTok Shop Sales Revenue

The ranking comes straight from TikTok Shop data. We looked only at total dollars earned. No ad budgets. No return‑on‑ad‑spend math. Pure sales power.

1. Goli Nutrition

Goli’s chewable vitamins fit TikTok’s snackable style. Short demo videos, bright colors, and clear health hooks keep gummies in carts. That mix drove the highest TikTok shop revenue on the platform during the period, pulling in over $46 million in six months.

The supplement category is already high-demand on TikTok, and Goli positioned itself at the intersection of wellness and convenience. The product had clear viral hooks, which kept it trending across creator content. Pricing stayed within impulse-buy range while still supporting healthy margins, even after TikTok’s 15% commission and seeding costs.

2. Tarte

Quick shade swatches paired with discount codes helped the brand generate nearly $40 million in TikTok shop revenue.

Tarte understood the assignment from day one: launch with a product line that lives comfortably in TikTok’s most active category—beauty. Instead of spreading thin across product types, they prioritized SKUs that worked well with live demos and creator content. Their "get ready with me" streams made each product feel like a personal recommendation. Their pricing hit the sweet spot: not luxury, but not bargain-bin either—perfect for TikTok’s value-conscious beauty buyers. Strong margins meant they could invest in seeding campaigns without draining profits, keeping their TikTok shop revenue high and consistent.

3. Halara

Try‑on hauls and “softest dress” claims helped this athleisure label climb the charts. Its casual fits align with TikTok’s fashion trends, turning styling content into nearly $38 million in TikTok shop revenue.

Their products hit the mark for viral potential, with creators styling them in casual, relatable videos that felt less like ads and more like real-life inspiration. Pricing stayed competitive for Gen Z and millennial buyers, and the margins were strong enough to cover TikTok’s commission and influencer seeding without eating into profits. 

4. Wavytalk

Hair tools thrive on before‑and‑after content. Wavytalk’s irons and dryers offered instant visual proof, converting views into close to $28 million in TikTok shop revenue.

Wavytalk broke through by keeping its focus tight—hair styling tools that deliver visible results fast. Hair tools sit comfortably in the beauty category, which remains one of the highest-demand spaces on TikTok Shop. Wavytalk’s products also carried viral potential: smoothing frizz, adding volume, and achieving salon-level blowouts at home. 

5. MicroIngredients

MicroIngredients built its TikTok Shop presence around a focused, easy-to-understand product line: powdered supplements and superfoods. This clean and transparent approach helped the brand push past $25 million in tiktok shop revenue.

This positioned them firmly in a high-demand category, especially for health-conscious shoppers looking for immunity and energy support. 

6. Comfrt

Comfrt carved out space on TikTok Shop by zoning in on cozy home essentials—mainly bedding. Instead of offering a cluttered catalog, they highlighted their hero products in calming, visually satisfying content. Room makeover clips and unboxings gave buyers an instant feel for the product quality and vibe. 

Home goods are a steady category on TikTok, but Comfrt leaned into the emotional appeal—comfort, warmth, and mood. Their content rode the ASMR trend, which boosted virality. That buzz translated into just under $25 million in TikTok shop revenue.

7. Medicube

Medicube built its success on a clear skincare focus—targeted tools and treatments with visible effects. They didn’t overwhelm shoppers with a wide range but led with devices like pore vacuums and skin boosters that could show results quickly. This tight product strategy fit perfectly within TikTok’s thriving beauty and K‑beauty communities. The brand’s dermatologist walkthroughs and skin transformation videos brought credibility and viral reach. 

Their pricing was aggressive but smart—they positioned their tools just below the premium range to feel affordable without being cheap. That struck a strong balance for their target audience. Importantly, their margins held up even after accounting for TikTok’s 15% commission and the cost of sending free samples to influencers. Simple routines and visible results helped the brand exceed $23 million in revenue from the TikTok Shop.

8. Vevor

Vevor found success in an unexpected category—industrial and commercial tools. Instead of trying to compete in fashion or beauty, they owned their niche and leaned into utility-based content. They focused on a limited lineup of practical, affordable tools that delivered obvious value, which is key when trying to earn trust in a niche outside the usual TikTok categories. 

Vevor kept prices competitive to match their blue-collar audience’s expectations, offering affordability without compromising function. Their videos felt practical, not flashy, which helped them stand out from trend-heavy sellers. Most importantly, their margins held up well even after factoring in TikTok’s commission and seeding costs. The brand brought in just over $23 million in TikTok shop revenue.

9. The Lost Skills

The Lost Skills leaned into a growing TikTok niche—homesteading and DIY sustainability. Their product line focused on seed kits, gardening bundles, and back-to-basics tools that resonated with creators and audiences interested in self-sufficiency. 

By launching with a clear category focus, they capitalized on TikTok’s appetite for content that blends lifestyle with hands-on utility. The brand’s mix of how‑to content and seed‑to‑table vibes pulled in over $22 million.

10. MaryRuth’s

MaryRuth’s narrowed its focus to liquid vitamins—simple, palatable wellness products that appeal to both adults and kids. This “one product, one purpose” approach made it easier to build a clear narrative around health and ease of use. 

The brand sits comfortably in the high-demand wellness category, and its family-first positioning gave it an edge with caregivers and health-conscious shoppers alike. Educational videos and founder storytelling helped the brand earn more than $20 million through TikTok Shop.

Key Takeaways

• Show proof fast. Short clips that demonstrate results drive clicks and buys.
• Let fans speak. Creator demos, stitch reactions, and honest reviews do more than glossy ads.
• Own a niche. Specific communities convert better than broad, trend‑chasing audiences.
• Keep the value obvious. Transparent pricing and product benefits speed up the buying decision.

The next wave of TikTok shop revenue leaders will refine these moves and layer on fresh creative angles. Track what works today, test small adjustments tomorrow, and measure the dollars that follow.  For a deeper look at margins, ad strategies, and product‑level data. Download the full report and turn insights into action.