TikTok trending products are shaping what people buy, how they shop, and which brands win. Charm data shows that TikTok Shop crossed $70 billion in global GMV since launching in Southeast Asia in Q4 2022. In the U.S., TikTok Shop achieved $1.1B in GMV in July 2025 alone. For retailers, these numbers are signals of where consumer attention is moving.
To stay competitive, retailers need to understand not only what’s trending and driving sales right now on TikTok, but also how to identify what’s next so their product assortment can stay relevant and meet consumers’ expectations. That’s where Charm.io data becomes essential, helping you uncover fast-moving trends and top-selling brands, products, and categories based on real-time data.
What’s Fueling TikTok Trending Products?
TikTok trending products are primarily driven by the creator-driven content that showcases them, rather than just by category popularity. While live streams can be effective for some brands, pre-recorded videos, in particular, have become a key driver of conversions. A single engaging video can turn an unknown item into a viral must-have. In fact, over 56% of all U.S. product sales on TikTok are now driven by pre-recorded content rather than livestreams, making them a crucial piece of the sales funnel.
This shift has reshaped how trends emerge. Unlike traditional ecommerce, where product discovery often begins with search or ads, TikTok shoppers engage with content first and then make a purchase. The content-to-commerce loop is faster and more reactive. Consumers see a creator demonstrate a product and then shoppers trust the social proof and purchase with just a few taps.
For retailers, this means it’s no longer enough to know which product categories are selling. It’s critical to understand which formats, styles, and creator-driven content are sparking sales. By tracking what content works, how it's presented, and who delivers it best, retailers can position their products more effectively and ride the momentum of TikTok’s recommendation engine.
Top Categories Leading the Charge
By analyzing top-selling product categories, we can see where shoppers are spending their dollars on TikTok Shop overall. Based on U.S. TikTok Shop sales data from August 2024 to August 2025, the top-selling categories are:
- Beauty & Personal Care: $2.33B
- Womenswear & Underwear: $1.54B
- Health: $1.01M
These numbers show more than trends. On TikTok, shoppers are not only finding products but also saving, sharing, and buying directly from videos. That mix of strong engagement and high conversion makes these categories valuable for brands building on TikTok Shop.
For retailers, these categories represent a strategic opportunity to test new SKUs, partner with creators already active in these spaces, and tailor promotions around what TikTok users are already buying.
Leading Shops Driving Sales on TikTok Shop
Looking at U.S. TikTok Shop sales data from August 2024 to August 2025, the top-selling shops reveal where consumers are directing their spending power. The top performers are:
- Tarte Cosmetics: $85.7M revenue, 3.07M items sold (Beauty & Personal Care)
- Goli Nutrition: $82.5M revenue, 3.79M items sold (Health)
- Halara US: $74.0M revenue, 2.32M items sold (Sports & Outdoor)
These results underscore how diverse categories, from beauty to health to lifestyle, are thriving within TikTok’s commerce ecosystem. Tarte highlights the platform’s strong influence on personal care routines, Goli shows the appetite for wellness products, and Halara taps into athleisure and lifestyle demand. For brands, these shops are case studies in how TikTok converts cultural moments into measurable sales.
Products Winning Big on TikTok Shop
Analyzing U.S. TikTok Shop sales data from August 2024 to August 2025, the top-selling products showcase what shoppers are putting in their carts most often. Leading the way are:
- 3 Bottles of Goli Ashwagandha & Vitamin D Gummy: $23.6M revenue, 780K items sold (Health)
- Wavytalk Blowout Boost Ionic Thermal Brush: $22.2M revenue, 671K items sold (Beauty & Personal Care)
- Nello Supercalm – Calming Drink Mix: $20.9M revenue, 590K items sold (Health)
From health supplements to beauty innovations, these products reveal just how varied TikTok’s shopping appeal has become. Functional wellness continues to gain traction with Goli and Nello leading in supplements, while beauty tools like Wavytalk show how self-care transformations are fueling clicks to carts.
Trends Defining TikTok Shop Momentum
From August 2024 to August 2025, TikTok Shop hashtags captured how social buzz evolves into real spending power. Looking closely at performance, two hashtags stood out for their scale and velocity: #shapewear and #menwardrobe.
#shapewear: Sustained Demand with Viral Power
The #shapewear category established itself as one of the most dominant forces on TikTok Shop. Over the course of the year, it generated 2.8 billion views and drove $48.9 million in revenue across product types. At the center of this success was Yianna Fajas Colombianas shapewear, which alone brought in $408 million in revenue, making it one of the platform’s most profitable hero products.
Yianna’s own TikTok Shop recorded 38M views and $773K in revenue, demonstrating the strong connection between brand presence and product-level sales. Creators played a key role too: influencer @kayleemacomber, with over 1.3M views, converted engagement into more than $100K in sales. This synergy between top-performing products, shops, and creators underscores how TikTok’s commerce ecosystem thrives on community-driven recommendations and aspirational content.
The trajectory of #shapewear shows that TikTok users are not only discovering shapewear through viral videos but also making it part of their lifestyle purchases—turning confidence-driven fashion into a multi-million-dollar segment.
#menwardrobe: A Rapidly Emerging Opportunity
If #shapewear reflects consistency and staying power, #menwardrobe is a story of breakout acceleration. Practically nonexistent a year ago, the hashtag skyrocketed in August 2025, moving from just 975 views in July 2025 to 28.9 million views within one month. That represents a staggering 2,962,946% increase, one of the sharpest trend spikes TikTok Shop has seen.
The anchor product fueling this rise was the PSD Men’s Boxer Brief, which generated $198K in revenue. PSD’s shop also drew in nearly 29M views and over $249K in sales, showcasing how quickly a men’s essentials brand can seize the spotlight. Creators like @meghouse24, who pulled in 21M views and translated them into $149K in revenue, further proved the role of creators in legitimizing and accelerating new product categories.
The growth of #menwardrobe signals a wider opportunity for brands to innovate in men’s fashion and essentials on TikTok Shop. Where the platform has historically leaned into beauty and lifestyle, men’s apparel now shows clear momentum, offering retailers and creators alike a fresh avenue for expansion.
Retail Strategy in the Age of TikTok
TikTok Shop has become a channel where product discovery, social proof, and conversion happen in one scroll. Success starts with laying the right groundwork, from product focus to understanding the pace of social-driven commerce. That makes getting the essentials right before opening a TikTok Shop more critical than ever.
Here’s what successful retailers are doing:
- Narrowing focus to a single hero product
- Watching category trends weekly, not quarterly
- Using real-time data to guide promotions and creator partnerships
- Tracking what’s working for similar brands and adapting fast
Charm makes all of this possible by giving retailers access to daily insights across TikTok Shop and beyond.
Trend Responsiveness Is the New Retail Edge
TikTok trending products move fast. The retailers who win are the ones who can spot momentum early and act on it before competitors do. That means using data that’s updated in real time and not relying on outdated sales reports or manual guesswork.
Book a demo with Charm.io today to explore how their data can help you find the next TikTok hit before everyone else does.
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