Stripes Beauty, founded by actress and entrepreneur Naomi Watts in 2022, is rewriting the conversation around aging in beauty. Positioned at the intersection of skincare and wellness, Stripes targets a rarely addressed audience: women navigating menopause. Instead of chasing anti-aging trends, the brand focuses on clean formulations that support hormonal skin health and emotional well-being.
What sets Stripes apart is its commitment to transparency and advocacy. By normalizing discussions about menopause and aging, Watts has built more than a beauty brand; she has created a movement that connects with women through authenticity. This clear focus has helped Stripes establish a strong foothold in a category that has long been overlooked by mainstream skincare brands.
Key Takeaways
- Stripes Beauty, founded by Naomi Watts, leads the pro-aging conversation with a focus on menopausal skincare and wellness.
- The brand holds a Charm Success Score of 56.93 and continues steady growth, showing strong engagement and brand loyalty.
- Its Instagram following grew from 168K to 191K in one year, driven by content that resonates with women aged 35–64.
- With most followers based in the U.S. and top cities like New York and Los Angeles, Stripes shows potential for broader global expansion.
Stripes Beauty: Growth, Success, and Social Reach
Charm data shows that Stripes Beauty is gaining traction in the pro-aging market with a Charm Success Score of 56.93 and a Charm Growth Score of 49.58. These scores reflect a brand steadily strengthening its position among both consumers and investors in the beauty and wellness space.
On social platforms, Stripes demonstrates healthy and consistent growth. Its Instagram following climbed from 168K to 191K between June 2024 and June 2025, a clear sign of rising engagement and brand recognition. The brand also holds 4.2K followers on Facebook and 19K on TikTok, showing early momentum across key social channels.
With a median product price of $64, Stripes positions itself in the premium skincare category, appealing to consumers who value effective, clean, and age-positive formulations. This price point also reflects its target demographic: mid-to-high-income women who prioritize quality and transparency in wellness and skincare solutions.
Overall, the data highlights a brand in steady growth mode that is turning advocacy into measurable traction across social and ecommerce channels.
Stripes Beauty: Instagram Growth and Audience Demographics
Charm data shows that Stripes Beauty’s Instagram presence has grown steadily, marking a clear upward trend from around 170K followers in mid-2024 to 191K by mid-2025. This growth reflects an expanding digital community that connects with the brand’s honest and empowering message around menopause and pro-aging care. The increase is especially notable between February and May 2025, where engagement appears to have accelerated, likely driven by influencer collaborations, educational content, or new product campaigns.
The brand’s audience demographic underscores its strong alignment with its mission. A significant 45.33% of followers are aged 35–44, followed by 26.81% between 45–64, precisely the group Stripes serves through its menopause-focused skincare and wellness solutions. Younger audiences (25–34) make up 25.44%, signaling growing awareness among pre-menopausal consumers interested in proactive skin health.
Gender data further supports this focus, with over 90% of the audience identifying as female. Geographically, Stripes has the highest reach in the United States (46.18%), followed by notable interest in Brazil, the United Kingdom, Australia, and France. Its top cities, including New York, Los Angeles, São Paulo, London, and Paris, show that Stripes is resonating across major beauty and wellness markets.
This audience mix gives Stripes a strong foundation for global expansion and influencer-driven growth, particularly in regions where conversations about women’s health and aging are gaining visibility.
How Stripes Beauty Is Shaping the Pro-Aging Market
Charm data shows that Stripes Beauty by Naomi Watts is doing more than selling skincare; it is reshaping how beauty brands connect with women experiencing menopause. With strong growth across social media and a steadily increasing success score, Stripes proves that brands centered on authenticity and purpose can build both community trust and commercial traction.
By focusing on education, transparency, and inclusivity, Stripes has built a foundation for long-term success in the growing pro-aging market. Its data-driven performance reflects a loyal, engaged audience that values honesty over hype, an approach that continues to set it apart in the celebrity beauty space.
Charm’s dataset tracks more than 5 million DTC brands, using AI-powered metrics to deliver accurate insights across every major product category. From TikTok Shop analytics to brand-level performance data, it helps retailers, investors, and agencies identify what drives brand success.
To see how Stripes Beauty compares with other celebrity-led brands, download the full report for complete rankings, success scores, and trend insights.
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